Huda Beauty's Ube collection takes its colour cue from ube, the purple yam widely grown in the Philippines, bringing warm violet tones to favourites from Easy Bake setting powder to lip gloss and Blush Filter. Discover more of the brand's latest launches in New In.
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Huda Beauty Ube Collection
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HUDA BEAUTY UBE FAQS
What is the Huda Beauty Ube collection?
It's a set of Huda Beauty signatures in violet shades, including Easy Bake powder in 'Ube Birthday Cake', Faux Filler gloss and Blush Filter, named after ube, a purple yam prized in Filipino desserts.
How do you wear a purple Easy Bake powder?
A violet-toned setting powder can help counteract the look of yellow undertones and brighten the complexion. Apply a light layer where you want to brighten, such as under the eyes over #FauxFilter concealer.