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Founded by Rihanna in 2017, Fenty Beauty has set the bar for inclusivity with its extensive collection designed for all skin types and tones. The world-renowned range champions diversity and dares you to embrace your individuality. From the Pro Filt'r Soft Matte Foundation that changed the beauty sphere with its industry changing, 50-shade range, to skin care that's never complicated but always clinical, Fenty Beauty leaves no one behind.