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As one of the oldest beauty brands, Shiseido was founded back in 1872. Harnessing over 150 years of Japanese beauty rituals, the brand aligns ancient eastern tradition with advanced western technology to create products that empower individuals to feel radiant and confident in their own skin. Built on the belief that a covetable complexion begins with a strong foundation, Shiseido dreams up everything from skin care stapes and make up must haves to famed fragrance and more.