SHOP ALL OUAI
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
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Products
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Log in/sign up to use Wishlists!OUAI Scalp Serum 60ml
TRENDING
You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!SHOP NOW£48.00 -
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Log in/sign up to use Wishlists!OUAI Super Dry Shampoo 127g
BACK IN STOCK
Back by popular demand, move quick to get this beauty hero before it sells out again.SHOP NOW£24.00 -
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Log in/sign up to use Wishlists!OUAI Anti Frizz Creme Travel Size 89ml
TRENDING
You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!SHOP NOW£12.00 -
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