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Created from the idea that skin care is dependent on more than just a blanket skin type (if only life were so simple), Holifrog’s ethos aptly named ‘Situational Skincare’ explains that our complexion will continue to change and evolve. Just like the humble frog, our skin is permeable to outside toxins, bombarded with free radicals and powerful pollutants. Holifrog creators Emily Parr and Majeed Hemmat therefore set to tackle stressed skin in every situation.

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