COLOR WOW

Winning over 70 major beauty awards (and counting), Color Wow was founded by beauty problem solver Gail Federici. Priding itself on industry-firsts, Color Wow’s hair products are powered by ground-breaking formulas that provide long-term solutions for coloured strands. Thoroughly monitoring everything that goes into its products, the brand believes that simple formulations lead to higher performance.

THE BRAINS BEHIND THE BRAND

The Color Wow Team consists of Gail Federici, Chris Appleton and Giles Robinson. All well versed in the industry, the trio share their experiences to create products that preform. Beauty veteran and CEO, Gail Federici, is renowned for reshaping the industry with her revolutionary mineral-powder-based formula and award-winning collections – including Color Wow’s Root Cover Up. Celebrity hair stylist to the stars, Chris Appleton has an impressive roster of A-list clients. As Global Director, he acts an educator and pioneer, creating new beauty trends including the ‘snatched ponies’ and ‘glass hair’. Stylist to the stars, Giles Robinson educates and trains to ensure the brand’s products only use the best ingredients and are unmatched in the market.

ONLY THE BEST INGREDIENTS

Color Wow has banned over 60 ingredients from its formulas. Why? Because rather than supporting your lengths, they cause strain to coloured hair. All Color Wow hair products are developed in the brand’s lab where proprietary technology is used to create cocktails for your strands that solve problems.