BENEFIT

Hailing from San Francisco, Benefit’s unbeatable makeup marvels and fun-loving packaging have become the stuff of legends, so we’ve handpicked a stellar line up of its most iconic products - from bronzer to blusher, mascara to eyeliner and brow-grooming heroes to bestselling lip stains - to trigger addiction or sustain a long-term love affair.

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Shop All benefit cheeks benefit primers benefit Eyes benefit brows benefit pore care

BENEFIT BESTSELLERS

benefit Precisely My Brow Full Pigment Sculpting Brow Wax 5g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.73 Stars 11 Reviews
£26.00

benefit Precisely My Brow Detailer Micro-Fine Precision Pencil 0.02g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.73 Stars 11 Reviews
£22.50

benefit 24-Hour Brow Setter Clear Brow Gel

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.72 Stars 230 Reviews
£26.00

benefit 24 Hour Brow Setter Clear Brow Gel Mini

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.56 Stars 211 Reviews
£14.50

benefit Hubba Brow Enhancing Serum 4.5g

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.0 Stars 13 Reviews
£52.00

benefit Hoola Treasure Island Mini Bronzer and Blush Duo (Worth £31.00)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
5.0 Stars 4 Reviews
£22.00

benefit Gimme Brow+ Volumizing Pencil (Various Shades)

SAVE 50%

Save 50% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.0 Stars 9 Reviews
from £13.00

benefit The PORE the Merrier Porefessional Primer and Pore Care Clearing, Minimising and Smoothing Gift Set (Worth over £178.00)

SAVE 20%

Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.67 Stars 3 Reviews
RRP: £88.00
£70.40

benefit Hoola Secret Oasis Mini Bronzer and Blush Duo (Worth £31.00)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.71 Stars 7 Reviews
£22.00

benefit Treasure Island Butter Balm 10ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
3.0 Stars 3 Reviews
£17.00

benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
3.25 Stars 8 Reviews
£14.50

benefit Desert Retreat Butter Balm 10ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
5.0 Stars 4 Reviews
£17.00

benefit Secret Oasis Butter Balm 10ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.4 Stars 5 Reviews
£17.00

benefit Benetint Rose Tinted Lip & Cheek Stain 6ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.46 Stars 142 Reviews
£21.50

benefit Precisely, My Brow Pencil (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.75 Stars 254 Reviews
from £24.50

benefit Hoola Matte Bronzer Mini 2.5g

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.76 Stars 50 Reviews
£17.00

benefit Gimme Brow+ Gel 3g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.7 Stars 203 Reviews
£26.00

benefit BADgal Bang! Volumising Mascara - Pitch Black

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.35 Stars 100 Reviews
£27.00
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BENEFIT: PORE CARE

DISCOVER BENEFIT

Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.

Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.

The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.

In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!

LAUGHTER IS THE BEST COSMETIC

Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.

AGAINST ANIMAL TESTING

Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.

EMPOWERING WOMEN AND GIRLS

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!