BENEFIT

Hailing from San Francisco, Benefit’s unbeatable {makeup} marvels and fun-loving packaging have become the stuff of legends, so we’ve handpicked a stellar line up of its most iconic products - from bronzer to {blusher}, mascara to {eyeliner} and {brow}-grooming heroes to bestselling {lip stains} - to trigger addiction or sustain a long-term love affair.

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BENEFIT BESTSELLERS

benefit 24-Hour Brow Setter Clear Brow Gel

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.71 Stars 198 Reviews
£24.50

benefit 24 Hour Brow Setter Clear Brow Gel Mini

4.54 Stars 183 Reviews
£13.50

benefit Hubba Brow Enhancing Serum 4.5g

4.18 Stars 11 Reviews
£52.00

benefit Secret Oasis Butter Balm 10ml

4.5 Stars 4 Reviews
£17.00

benefit Desert Retreat Butter Balm 10ml

5.0 Stars 4 Reviews
£17.00
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BENEFIT: PORE CARE

DISCOVER BENEFIT

Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.

Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.

The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.

In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!

LAUGHTER IS THE BEST COSMETIC

Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.

AGAINST ANIMAL TESTING

Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.

EMPOWERING WOMEN AND GIRLS

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!