BENEFIT

Hailing from the vibrant streets of San Francisco, Benefit believes that that laughter is the best cosmetic. Brainchild of models-turned-make-up-artists Jean and Jane Ford, the brand creates beauty that’s uplifting and makes you feel good with every look. Discover skin care and make up favourites, from the BadGal BANG! Mascara to the POREfessional primer and more.

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BENEFIT BESTSELLERS

benefit 24-Hour Brow Setter Clear Brow Gel

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4.71 Stars 270 Reviews
£26.00

benefit Benetint Rose Tinted Lip & Cheek Stain 6ml

4.45 Stars 165 Reviews
£21.50

benefit Plushtint Moisturising Matte Lip Tint 6ml (Various Shades)

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4.83 Stars 6 Reviews
£21.50

benefit Cookie Highlighter Powder 8g

4.84 Stars 50 Reviews
£32.00

benefit Hoola Matte Bronzer 8g

4.86 Stars 72 Reviews
£32.50

benefit BADgal Bang! Volumising Mascara - Pitch Black

4.36 Stars 113 Reviews
£27.00

benefit Fan Fest Mascara - Hyper Black 8.5g

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4.53 Stars 40 Reviews
Was £27.00
£21.60

benefit 24 Hour Brow Setter Clear Brow Gel Mini

4.56 Stars 234 Reviews
£14.50

benefit Bene Tint Rose Tinted Lip & Cheek Stain 10ml

4.58 Stars 38 Reviews
£31.50

benefit Hoola Caramel Bronzer 8g

4.44 Stars 16 Reviews
£32.50

benefit Badgals Only! Badgal Bang Mascara Booster Set

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£27.00

benefit Hoola Matte Bronzer Mini 2.5g

4.69 Stars 58 Reviews
£17.00

benefit Moonlight Delights Benetint, 24hr Brow Setter, BadGal Bang and Porefessional Gift Set

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Was £44.00
£35.20
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BENEFIT: PORE CARE

DISCOVER BENEFIT

Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.

Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.

The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.

In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!

LAUGHTER IS THE BEST COSMETIC

Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.

AGAINST ANIMAL TESTING

Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.

EMPOWERING WOMEN AND GIRLS

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!