The greatest Asian beauty exports
For the most exciting (and oft most peculiar) beauty must-haves, you need to cast your net a little wider (or, trust us to do it for you). Asia is leading the charge when it comes to cosmetic innovation - and we've rounded up our pick of the greatest skin care (and make up) from the likes of South Korea, Singapore and Japan - so you can sit back, pour yourself a green tea and splash out on a little bit of Eastern promise...
It’s time to say 'Konnichiwa' to Asian women’s best-kept beauty secret. At the forefront of the J-Beauty movement, Shiseido is changing the face of your make up (and skin care!) collection… With cutting-edge formulas, innovative ingredients and never-before-dreamed-of textures (we’re looking at you, Aura Dew), this Far Eastern edit amalgamates centuries-old beauty wisdom with high-tech developments, helping you face the future looking luminous.
Developed by one of Japan's most famous personalities, Fairydrop's Scandal Queen mascaras were borne out of frustration (like most of the best beauty solutions). Having tried - and failed - to find a mascara which made her eyelashes look suitably 'wow' when on camera, creator Aya Yusade snipped away at brushes 'til she alighted on her patented, 'bobble' shaped wand. Available in Waterproof and Quattro - these phenomenal formulas lift, lengthen and separate each eyelash, for incredible eye enhancement. There's good reason they've been described as 'push up-bras for lashes'.
Made from a funny sort of north east-Asian potato (#truefact), Japanese women use Konjac Sponges to cleanse and polish their (famously flawless) complexions. Naturally alkaline and chock-full of skin-friendly vitamins and minerals, these eliminate grime while maintaining skin's optimal pH balance. Go 'au naturel' with the Pure Konjac Puff Sponge, or choose one infused with oil-absorbing Bamboo Charcoal, clarifying French Green Clay, radiance-boosting French Red Clay or antioxidant Green Tea, to address your specific skin care concerns.
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Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
