101 GUIDE TO NAKED SUNDAYS
When it comes to SPF that actually fits into your everyday routine, look no further than Naked Sundays. Born under the Australian sun and built on a mission to make sun protection effortless, this sun care-meets-skincare brand has fast become a cult favourite for good reason.
Whether you're misting over makeup, mixing drops into your primer, or swiping on a glossy SPF lip oil, Naked Sundays proves that sun care doesn't have to be a chore — it can be a total glow-up.
To celebrate its launch on Cult Beauty, we caught up with Naked Sundays’ founder, Samantha Brett, to get up close and personal with the brand – uncovering everything from how it began and what it stands for to its innovative formulations behind each product and the bestselling SPF heroes that everyone’s obsessed with.
IN THIS ARTICLE:
- The Making Of Naked Sundays
- The Meaning Behind The Name
- Naked Sundays’ Main Mission
- Crafted With Purpose, Powered by Protection
- Naked Sundays’ Bestsellers
THE MAKING OF NAKED SUNDAYS
Dreamt up from sheer necessity, Naked Sundays bridges the gap between skincare and sun care. Founded by Samantha Brett after realising she had no easy way to top up her SPF throughout the day, the Aussie-based brand was made by women for women who want good skin, without a lengthy 5-10-step routine.
“I spent years as a television news reporter, often out in the harsh Australian sun for hours on end. Trying to reapply sunscreen over a full face of makeup on live TV was impossible! It was then I realised there was a real gap in the market for SPF that was not only protective but also easy to use and didn’t mess with my makeup. I wanted to create a product that would make sun protection easy, elevated and something you actually look forward to using. That’s where the idea for our SPF50+ Hydrating Glow Mist came from” explains Samantha.
And thus, Naked Sundays was born.
THE MEANING BEHIND THE NAME
So why the name? A reflection of the brand’s philosophy —that you should feel confident, radiant and completely yourself in your own skin —Naked Sundays is all about authenticity. “Naked is all about being real, stripped back and embracing healthy skin from within. And ‘Sundays’ evokes that feeling of self-care, ease and starting the week fresh. Our brand is about encouraging people to take SPF seriously, but in a way that feels like a treat, not a chore,” Samantha adds. Now that’s something we can all get on board with.
NAKED SUNDAYS’ MAIN MISSION
On a mission to revolutionise the way people think about SPF, Naked Sundays’ hybrid heroes are designed to ensure sun protection is part of everyone’s daily routine, no matter the weather, the season or your skin tone. “Naked Sundays is about elevating SPF into a beauty essential that blends seamlessly with your lifestyle while helping protect your skin from premature aging, pigmentation and UV damage. It’s skincare that starts with sun care,” says Samantha.
More than just a SPF brand, Naked Sundays puts conscious beauty lovers first. “Every product we create is designed to seamlessly fit into your existing routine, whether that’s under makeup, over makeup or on bare skin. From our world-first SPF50 glow balms to SPF serums, innovation is at the core of everything we do. Plus, we’re committed to creating vegan, cruelty-free formulations that are packed with skin-loving ingredients like hyaluronic acid, Kakadu plum and watermelon extract.”
CRAFTED WITH PURPOSE, POWERED BY PROTECTION
At the heart of Naked Sundays lies a meticulous formulation process that balances efficacy with effortless beauty. Every product is thoughtfully crafted to deliver powerful sun protection while nourishing and enhancing the skin. The brand understands the importance of true innovation to create formulas you’ll actually want to use every day. From selecting potent natural ingredients to ensuring a lightweight, non-greasy finish, Naked Sundays’ staples are designed to elevate your SPF experience without compromise.
“We work with globally accredited manufacturers in both Australia and the US to ensure our products meet the strictest global standards. Our development process is extensive: we start by identifying a genuine gap in the market, then collaborate with chemists and dermatologists to create products that are not only efficacious but also a joy to use. Everything is rigorously tested for SPF efficacy, skin feel, wearability and compatibility with makeup. It’s a long process, but we absolutely love it!”
NAKED SUNDAYS’ BESTSELLERS
Now we know the who, what and whys, it’s time to meet Naked Sundays’ cult-favourite formulas that make sun protection feel like a total glow-up.
£28.00
Doubling as both a primer and a powerful SPF50 defender, Naked Sundays’ SPF50+ 100% Mineral Priming Lotion Sunscreen glides on without any white cast or greasy residue. Packed with skin-loving ingredients — including Kakadu plum and hyaluronic acid — it not only protects against harmful UV rays but also hydrates and preps your complexion for a flawless finish. Whether you’re running errands or heading out for a big day, this multitasking must-have makes sun care effortless.
£30.00
Granting you an on-the-go glow, Naked Sundays’ SPF50+ Hydrating Glow Mist Setting Spray Sunscreen is lightweight, refreshing and bursting with nourishing ingredients to hydrate while shielding you from harmful UV rays. Mist it over makeup or bare skin throughout the day for instant dewy radiance without disturbing your look. Perfect for the beach, the office and everything in between.
£32.00
Make golden hour every hour with the ‘Cabana Glow’ Mineral Serum Glow Drops SPF50 in Illuminating. Delivering a soft sheen that flatters every skin tone, the formula’s mineral filters guard against UVA/UVB rays. Powered by antioxidants like Kakadu plum and squalane, this serum acts as your daily dose of radiance, protection and skin-loving goodness. Who said one product couldn’t do it all?
£32.00
Searching for sun-kissed skin, minus the sun damage? Cue: The Cabana Glow Mineral Glow SPF50 Bronzing Drops. Your golden ticket to radiant, bronzed skin, it’s infused with 100% mineral SPF50 and skin-loving ingredients to give an instant warmth and healthy glow — no sun required. Plus, totally customisable you can mix a few drops into your moisturiser or foundation for an all-over bronze boost or dab it directly onto your cheekbones and high points as a shimmering highlighter.
£18.00
Infused with a tropical coconut scent and enriched with skin-loving ingredients like shea butter, jojoba and vitamin E, Naked Sundays SPF50 Glow & Go Lip Oil in Coconut is a non-sticky lip hero that glides on effortlessly, leaving a sheer wash of shine and comfort. Ideal for shielding your pout from sun damage while keeping it soft, smooth and oh-so-glossy, this everyday essential can be worn solo for a natural finish or layered over your favourite lip colours for a statement sign-off.
So, whether you’re chasing dewy skin, beach-day vibes or just want SPF that gets you, Naked Sundays is here to make every day feel like a (sun-safe) Sunday.
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
