Let’s face it, we all have that Hailey Bieber look we’ve tried to replicate (latte make up, we’re looking at you). From the off-duty bun to glazed…pretty much everything (nails, lips skin, you name it, she’s done it), the model-turned-entrepreneur has quickly become one of social media’s leading beauty icons.
Not afraid to experiment, Hailey Bieber switches up her beauty looks to keep us constantly hooked. Whether you’re a fan of her multi-coloured hues or no make up make up – there’s a trend for everyone to follow.
With that in mind, it’s time to celebrate the queen of beauty in all her glory as take a trip down memory lane and look back on the most iconic Hailey Bieber make up and hair styles.
THE BEST HAILEY BIEBER MAKE UP LOOKS
LATTE MAKE UP
With over 93 million views on TikTok, Hailey Bieber has given the latte make up trend her seal of approval. Celebrating the ultimate pick me up drink , this look is laced with milky coffee hues – we’re talking everything from warm browns to sweet caramels – to boost a bronzed base and sun-kissed skin. We’ll take ours extra hot, please…
SHOP ALL COMPLEXION >>>GLAZED DONUT SKIN
Blurring the lines between skin care and make up, glazed donut skin is all about using the right products to leave your complexion looking good enough to dunk. Back in April, Hailey Bieber took to social media to bless the world with the secret to her coveted glow. The answer? Her night-time routine – which goes as follows: double cleanse to clean her complexion, serum to dampen the skin, a hydrating moisturiser, and then for extra luminosity, face oil all over.
SHOP ALL SKIN CARE >>>LILAC LIDS
Injecting a little playfulness into her make up, Hailey Bieber recreates her lilac lids on repeat – with each look different from the last. From glossy eyeshadow to lavender eyeliner, the soft hue is kept fresh for a low-key yet fun finish. Using your eyeshadow brush, gently wash the purple pigment over your eyelids and lower brow bone, then blend until you get the hue you want to achieve. Oh, and if you’re looking to mimic the nostalgic 90s look, opt for a metallic frosted shade instead.
SHOP ALL EYES >>>BRUSHED UP BROWS
Hailey Bieber’s not-so-secret, secret to brushed up brows? A standard spoolie (yes, it really is that simple). Enhance you arches then lock them into place with a brow gel. Brush the formula up in short, upwards strokes from the inner to the outer brow for a fluffy, full and fierce finish.
SHOP ALL BROWS >>>BARBIE BRONZED
Now, we can’t talk about Hailey Bieber’s most iconic make up looks, without paying homage to her Met Gala 2019 extravaganza. Giving the best of Barbie – before the Barbie movie – this glow-giving look pairs a sultry winged liner with dialled up dew and subtle shades. To create the look, makeup artist Denika Bedrossian used a mixture of bareMinerals’ foundations, bronzers, blushers, highlighters and eyeliners. Then for the eyes, she brought the drama with an extended eyeliner flick, before layering the lids with iridescent pink pigments.
SHOP ALL BAREMINERALS >>>GLAZED DONUT NAILS
A nude manicure that reveals the natural glow of your nails, the glazed donut trend has taken our socials by storm. Following Hailey Bieber’s pearly pigment reveal on TikTok, the trend’s hashtag quickly garnered 24 million views…and counting. Defined by their subtleness yet versatility, glazed donut nails are primed for night outs and office days alike. The best bit though? You can recreate them at home in just three steps. Firstly, apply a protective base coat, then mix your chosen shade with a shiny gel top coat for a more natural finish. Then, once applied complete the set with a sprinkle of chrome effects.
SHOP ALL NAILS >>>THE BEST HAILEY BIEBER HAIR STYLES
BLUNT BOB
All hail Hailey’s blunt bob. Taking to TikTok to debut her new trademark, she revealed the covetable cut – which ends just above the shoulders, with a centre parting and flat finish. The secret to the sleek sign off? Heat protectors and primers. Keeping the flyways at bay, these hair care heroes prevent damage while locking in your look for longer. Apply before blow-drying to damp hair, and once complete, secure your strands with setting hair clips for the style to stick (just remember to take them off before walking out the door).
SHOP ALL HEAT PROTECTORS >>>SLEEK BUN
Hailey Bieber’s sleek bun is an easy and effortless way to level up your locks, allowing you to look ‘put together’…even if you don’t feel it. More than just a scrape-up-and-go style, the slick do is all about the combination of styling products and using the right brush. Follow in the icon’s footsteps by styling and slicking back your strands with hair oils or a leave-in conditioner when donning the look before hair wash day.
SHOP ALL STYLING PRODUCTS >>>BABY BRAIDS
Otherwise known as tendril braids, Hailey Bieber’s signature style is your one-way ticket to Y2K. Characterised by a middle parting, with two thin strands plaited on either side, baby braids frame your face while controlling those stray aways. Simply, part your mane down the middle, then take two small sections of hair from either side and plait away. Secure your strands with a spritz of hair spray and a hair accessory of your choice.
SHOP ALL HAIR ACCESSORIES >>>THE FUTURISTIC FLICK
Looking into the past for future fads, Hailey Bieber’s state-of-the-art flippy ends transform your locks into stellar strands. Defined by the softer finish, where the ends of the cut flip upwards, the hair flick can be as gentle or dramatic as you like. Whether you’re adding the signature sign off to your ponytail or bob, use your go-to styling products to smooth your hair from the root down, then use a rounded brush and hairdryer to flick the ends upwards.
SHOP ALL HAIRDRYERS >>>TOUSLED TRESSES
Also known as the lazy girl locks, achieving tousled tresses isn’t always as simple as rolling out of bed. For this IT girl, the trend has many identities – from a messy updo to the everyday ‘natural’ wave – that can all be achieved in less than 15 minutes. On wet hair, apply a volume spray to lift your locks to create the texture you want. Then, if you’re looking to define the crimps (depending on how effortless you want it to look), use your straighteners in a back-and-forth motion for that lived-in, day-to-day finish.
SHOP ALL STRAIGHTENERS >>>Now, we’ve relished in our forever-Bieber fever, it’s time to pick your favourite Hailey Bieber make up and hair trends – and make them your own.
SHOP ALL MAKE UP >>> SHOP ALL HAIR CARE >>> 
