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Precious Sodimu
Writer and expert2 years ago
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There are many oddly satisfying things in life and, just like reaching the last spoonful of the meal you’ve been craving all week, approaching the end of your favourite face oil or desperately trying to savour the last spritz of your setting spray make the top of our list. 

collection of youth to the people superfood cleansers ontop of small rocks

If you’re somewhat of an avid ‘trier-of-all’, we can predict that there’s likely to be several half-used tubes and barely-touched tubs perched proudly in your bathroom cabinet waiting (not-so-patiently) to be revisited. Not many-a cleanser passes the love-at-first-pump test but when they do, it can be one of the truest bonds.  

So, what keeps us coming back for more until the very last drop? We’ve got a thing for results, that’s what. Feeling the texture that was promised or noticing the brightened under-eye area you expected feels great. And, because of that, we hold onto the products we trust. 


Personally, my empty jars of Youth To The People's Superfood Cleanser are testament to its never-ending glow-giving power. Stamping my skin care routine with its kale-powered seal of approval, this green smoothie has won me over completely! Now approaching the end of my fifth bottle, I can admit to being head-over-heels in love with this gentle cleanser that has taken my skin from strength to strength since the very first pump.  


Also competing for the top spot and my undivided attention is the Glow RecipePlum Plump Hyaluronic Cream. The refillable tubs have climbed their way up my list of moisturising must-haves to become a permanent fixture in my basket and while I scoop from my third container, my skin glows with gratitude. There’s nothing quite like this formula — from the deliciously lightweight texture to the dew-boosting blend of polyglutamic acid and willowherb that leaves my complexion feeling ready for the day, it’s safe to say my obsession grows daily. 


Curious to know what our team of beauty editors can’t do without? Keep scrolling... 


"I cannot live without the BYOMA Hydrating Serum! It’s super lightweight, gentle and a crucial step in both my morning and evening routines. This serum is packed with loving ingredients that make my skin feel super smooth and hydrated. I would highly recommend this to anyone with sensitive skin — I used this after overdoing it on the actives and it really helped to restore the moisture and rejuvenate my skin. It is now a product I buy on repeat!" — Kirsty, PPC Executive 


“The Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant is the first formula I used which made a noticeable difference to my skin’s texture. I have been using this product weekly for the past five years and no longer deal with regular breakouts. It leaves my complexion feeling super smooth and has significantly helped in minimising the congestion in my pores. A major must-have!”— Eleanor, Paid Social Executive 


“If, like me, you’re obsessed with MUA Jamie Genevieve, then you’ll be obsessed with VIEVE’s Skin Nova. From her somewhat eponymous brand, Skin Nova is the dream skin care-make up hybrid, acting as the ideal base for make up or imparting a warm glow for days you plan to go bare faced. There’s heaps of good-for-skin ingredients packed in there too, like soothing and barrier-boosting niacinamide, as well as rose water which gives your skin a healthy finish. Skin Nova is a must-have I ‘add to basket’ time and time again — and thanks to the XL size, I never have to be without this staple!” Jade, Senior Copywriter 


Alpha-H's Liquid Gold has become such a cornerstone of my skin care routine because, to put it simply, it does so much! For starters, it’s super easy to use (simply moisten a cotton pad and apply evenly after toning) and works overnight so there’s no waiting around for its magic. Its gentle yet powerful formula then swiftly revitalises skin, while gradually lessening the visibility of fine lines, wrinkles, enlarged pores, blackheads, blemishes and redness. So, what I’m saying is if you want to wake up to a completely glowing complexion, then this is for you.”Alice, Senior Copywriter 


“While my fragrance wardrobe is always expanding and I typically have more than one perfume on the go, when it comes to the final few spritzes of Maison Margiela’s Replica Beach Walk, I'm always heartbroken. Renowned for being my signature scent between my friendship group, if I’m not wearing it, I don’t feel like me. The summery scent has me reminiscing some of my best memories and thankfully now with the brand’s refills, I can have a lifetime supply.” — Triffy, Senior SEO Copywriter 


“Step into my bathroom and you might detect a slight Emma Hardie obsession. Being rather on the nitpicky side of cleansers, I was searching for a luxe, yet semi-affordable cleanser that effectively removes the day’s grime, leaves my skin feeling soft and comfortable and preferably, with a lovely scent. Step forth the Emma Hardie Moringa Light Cleansing Gel. Admittedly, I’ve repurchased too many times to count, for its spa-like scent, opulent texture and ability to just sweep away make up, sunscreen, you name it – all while leaving my skin silky soft. The golden packaging printed with the same initials as me is just a plus!”— Emma, Junior Copywriter 

Precious Sodimu
Writer and expert
View Precious Sodimu's profile
Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.