Beauty News

PAULA’S CHOICE is our Brand of the Month!

This February, the Cult Beauty team is dedicated to shockingly straightforward {skin care} that boasts radical results and cuts through confusion! It’s time for a shiny new #BrandoftheMonth, and following on from our Up Close on Skin Care campaign in January, we’ve chosen skin saviours {PAULA’S CHOICE} as the focus of our attention. With new arrivals, old favourites in jumbo forms and, of course, FREE SHIPPING* all month long, there’s no better time to see what all the fuss is about….

Renowned for being 100% transparent and a trustworthy leader in the beauty industry, PAULA’S CHOICE challenge ideas, beliefs and myths surrounding products and ingredients to help empower their fans. Cutting through the noise, the brand has become a reliable source for providing Holy Grail skin care products that create a hardworking routine that will deliver results. Backed by science, environmentally conscious, never animal-tested and packed for potency, these highly-effective formulas deserve a place in your go-to routine, stat.

Adored by pretty much everyone, the brand’s {Skin Perfecting 2% BHA Liquid Exfoliant} is now available in an XL size, meaning you can use to your heart’s content without the worry of discovering an empty anytime soon. Ideal for blemish-prone, oily or combination types, this non-abrasive formula is laced with BHA salicylic acid to remove dead skin cells both on the skin’s surface and within the pore. Combined with its anti-inflammatory properties, this helps to reduce blemishes and blackheads for a more clarified complexion (hurrah!).

Helping your skin care work even harder, don’t miss out on PAULA’S CHOICE’S range of Boosters. Pick from…

The {C15 Super Booster}, which unites ferulic acid with vitamins C and E to helps give skin a boost with an incredibly potent 15% vitamin C for radically brighter, younger-looking skin. Get ready to glow beauties!

The {10% Niacinamide Booster}, which comes in an adorable vial that boasts a potent cocktail of niacinamide (vitamin B3) as well as panthenol (vitamin B5) and acetyl glucosamine to visibly minimises pore size, reduces post breakout marks, fight multiple signs of ageing and improve skin’s texture. What’s not to love?

The {10% Azelaic Acid Booster}, a multi-tasking hero that unites azelaic acid, salicylic acid and plant extracts that visibly fades brown spots caused by sun damage, works to reduce breakouts and diminishes red marks from past blemishes. We’re impressed!

The {Peptide Booster} unites eight forms of youth-preserving peptides to strengthen and protect the skin’s barrier and increases natural resilience. It’s ideal for all skin types, especially sensitive skin that may not be able to tolerate high strength retinol.

Finally, the {Hyaluronic Acid Booster} unites hyaluronic acid, panthenol (vitamin B5) and ceramides which instantly smooths skin and visibly plumps fine lines and wrinkles. Perfect if you suffer from sensitive, dry or rosacea-prone skin, prepare to become obsessed and incorporate this into your routine on the daily.

But that’s just the beginning. Discover the full range of potent, ingredient-led skin care stars from PAULA’S CHOICE and keep a look out for even more new arrivals hitting our virtual shelves very soon — oh and don’t forget FREE SHIPPING for the whole of February too.*

*Free standard shipping on PAULA’S CHOICE for a limited time only. Applies automatically at checkout



Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.