PAULA'S CHOICE

WE CURRENTLY SHIP PAULA’S CHOICE THROUGHOUT THE UK AND THE EEA

Renowned for being 100% transparent and a trustworthy leader in the beauty industry, Paula's Choice challenges ideas, beliefs and myths surrounding products and ingredients to help empower its followers. Cutting through the noise, the brand has become a reliable source for providing skin care saviours that work to create a hardworking routine that delivers results. Plus, leaping-bunny approved, its products are never animal-tested and packed with potency.

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PAULA'S CHOICE BESTSELLERS

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (118ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.74 Stars 1289 Reviews
£35.00

Paula's Choice Resist Barrier Repair Advanced Moisturiser 50ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.67 Stars 9 Reviews
£38.00

Paula's Choice Clear Breakouts Set

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.59 Stars 29 Reviews
£56.00

Paula's Choice Clear Cleanser (177ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.69 Stars 116 Reviews
£21.00

Paula's Choice 10% Azelaic Acid Booster 30ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.54 Stars 188 Reviews
£40.00

Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.3 Stars 98 Reviews
£13.00

Paula's Choice C15 Super Booster

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.23 Stars 127 Reviews
£52.00

Paula's Choice Resist Youth-Extending Daily Hydrating Fluid SPF 50

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.37 Stars 60 Reviews
£39.00

Paula's Choice 2% BHA Body Spot Exfoliant (210ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.09 Stars 56 Reviews
£33.00

Paula's Choice Clear Ultra-Light Daily Hydrating Fluid SPF30+

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.0 Stars 62 Reviews
£13.00

Paula's Choice Resist Anti-Ageing Skin Restoring Moisturizer SPF 50

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
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4.3 Stars 69 Reviews
£39.00

Paula's Choice Retinol Body Treatment (118ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.04 Stars 48 Reviews
£33.00

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant - Trial Size (30ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.57 Stars 1187 Reviews
£12.00

Paula's Choice Clinical 1% Retinol Treatment (30ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.68 Stars 110 Reviews
£59.00

Paula's Choice Breakout-Fighting Bestseller Kit (Worth £25)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.52 Stars 21 Reviews
£22.00

Paula's Choice Calm Nourishing Milky Toner 118ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.87 Stars 39 Reviews
£26.00

Paula's Choice Clinical 20% Niacinamide Treatment (20ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.48 Stars 64 Reviews
£51.00

Paula's Choice Skin Perfecting 2% BHA Gel Exfoliant (100ml)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.49 Stars 43 Reviews
£35.00
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DISCOVER PAULA'S CHOICE

Dreamt up in 1995, Paula’s Choice products pride themselves on doing exactly what they say on the tin. Backed by science, that brand carries out 100s of independent studies and consumer testing to deliver potent potions, packed with antioxidants, skin-restoring and replenishing ingredients. The results? Everyday essentials that boost overall skin health to tackle targeted concerns with results nothing short from the best.

THE FOUNDER’S STORY

The name behind the world-renowned brand? Paula Begoun (otherwise known as the Cosmetic Cop). Struggling with acne and eczema, the founder was in desperate need of discovering skin care solutions that wouldn’t make her complexion worse. With this, her lifelong career of dissecting ingredients began. After being fired from her cosmetic counter job, for telling her customers the truth about products, the creative decided that everyone needed to know the ins and outs of what they were putting onto their skin, self-publishing her best-selling book —— Blue Eyeshadow Should Be Illegal. Ten years later Paula’s Choice was born – becoming one of the world’s first online beauty brands.

TRUTH & TRANSPARENCY

Understanding that there are good and bad ingredients that are natural, and there are good and bad ingredients that are lab-created, Paula’s Choice tells us nothing but the truth. While research continues to evolve, the brand’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the beauty industry, taking the guesswork out of skincare — courtesy of its Science Advisory Board — who ensures it accurately represents the latest research – leaving nothing uncovered.