Beauty News

DRUNK ELEPHANT IS OUR CULT BRAND OF THE MONTH!

Last Updated: 02/09/2022

The brand that conjures images of Dumbos weaving woozily post one-too-many whiskies, {Drunk Elephant} has staked its claim to every ‘Hall of Fame’ you’d care to mention, and now we’re heralding it as our Cult Brand of the Month throughout the entirety of September! To celebrate this momentous occasion, we’ve just launched a supersized edition of their moisturising and firming powerhouse: {the Protini Polypeptide Cream}. From their Holy Grail {skin care} to their beloved hair and body ranges, we’re falling trunk in love with this range.

a collection of drunk elephant products against a blue background

DRUNK IN LOVE

The brainchild of Texan-born Tiffany Masterson – a peer-to-peer saleswoman (think: Avon but for skin care) – she learned about ingredients and started recognising common product formulations before packing her trunk and deciding to trundle away to create all the products she dreamt of. The result was Drunk Elephant – a ‘clean clinical’ line-up of products designed to be fun BUT effective (superficially ‘fluffy’, there’s serious science behind this phenomenal, in-demand brand).

Incredibly ‘bio-available’ – which means the formulas are ‘recognised’ by cells and therefore welcomed by the body – this super-charged edit boasts brilliant spot fighters, youth-boosting wonders and face oil so silky you won’t know you’re wearing it.

Brimming with marula oil – the reason for the name (the legend has it that the elephants binge-drink this sweet elixir and then stagger from their gatherings with four left feet and trunks around each other wailing Wonderwall en route to the oasis) – the range is proven to support and strengthen skin’s own acid mantle.

Because all skin deserves to be respected with ingredients it can get along with – Tiffany teamed up with professional hairstylist – and creator of ‘The Rachel’ haircut – Chris McMillan, to create a hair care line that focuses specifically on scalp health – products that dissolve years of buildup while nourishing hair with biocompatible proteins and oils. The rest just grew from there…

two drunk elephant products next to eachother against a pink background

Don’t know where to start? Try out one of the brand’s latest arrivals, the {Look at That Acid set}! Boasting a whopping five products, each powerhouse is overflowing with exfoliating and smoothing acids that turn the tide on weary complexions. From the potent {C-Firma fresh Day Serum} brimming with antioxidants, essential nutrients and fruit enzymes to the {Protini Powerpeptide Resurf Serum} that marries high-strength signal peptides with refining lactic acid to retexturise and brighten, your skin will look so good, people will be looking at it all day long.

SHOP DRUNK ELEPHANT >>



Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.