A firm part of the décor in any respectable fragrance-ophile’s collection, we're only too happy to announce that {BYREDO} is now available at Cult Beauty.

While you’d be forgiven for thinking that Byredo’s iconic {perfumes} have been around for decades, the cult {fragrance} house was actually founded in 2006 by Ben Gorham – a native Swede, born to an Indian mother and a Canadian father who grew up in Toronto, New York and Stockholm.

Turning to fragrance after a short professional basketball career and graduating from the Stockholm Art School, Gorham traded the basketball and paintbrush for perfumes, instantly getting to work on bottling the memories, feelings and emotions that make up BYREDO’s highly coveted arsenal.

From Gypsy Water to Mixed Emotions, each of BYREDO’s olfactory offerings are so much more than just fragrance, with each of the brand's cherished bottles capture memories, feelings and emotions close to the founder's heart that will quickly become your firm favourite as well. Which will become your go-to?