Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise her redness while cherishing sensitive skin, {IT Cosmetics} has become a globally-acclaimed brand adored for it's multi-tasking and results-driven formulas. Now with a range spanning {skin care}, complexion and {make up} essentials - including a range of high-performing {make up brushes} - if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

With lust-worthy launches and exclusive offers – as well as FREE SHIPPING* – to tempt you, there’s no better time to invest in the buys you’ve been eyeing. So whether you’re already smitten with {Your Skin But Better CC+ Cream with SPF 50+} or you’re yet to discover the range, you're bound to find something – from the brand's five star-rated mascara to their kitsch, heart-shaped foundation brush – to trigger devotion.

Not sure where to start? Try the {IT's Your Superstar Set!}, which unites the brand's bestselling CC+ Cream, foundation brush, setting spray and brush cleaner or try the {IT's Celebrate Your Skincare Routine}: a four-step regime which is bound to deliver glowing skin with a side of confidence.

Or, if you can't choose between skin care and make up, opt for the best of both worlds via the new {Best of IT Set}. The ultimate kit for all IT Cosmetics lovers – or anyone, really – it combines seven beauty heroes within one handy, limited-edition IT Cosmetics make up bag. With a {Confidence in a Cleanser}, {Confidence in a Cream}, {Confidence in your Beauty Sleep Night Cream} and {Your Skin But Better Setting Spray} all making an appearance, your skin will be squeaky-clean, supple, renewed and ready to face each day. And don't worry, your {brows}, {lashes} and brushes won't miss out on the action - the {Brow Power Universal Eyebrow Pencil}, {Superhero Mascara} and {IT's Your Brush Love} all have starring roles too.

Speaking of the Confidence in your Beauty Sleep Night Cream, you asked for a bigger size, and we delivered. Enter: the {Supersize Confidence In Your Beauty Sleep} with the same delicious, radiance-boosting and reparative formula that you know and love, but with even more bang for your buck.

A new addition to the IT Cosmetics family, the {Your Skin But Better Oil Free Makeup Primer} reduces shine (no more glare from your forehead distracting you during video calls...) while hydrating and creating a perfected, velveteen base for make up – no filter necessary. Try this featherweight base if you want to extend the wear of your make up while keeping your face comfortably plump (there’s no tightness or dryness), shine-free and smooth – with ‘All Day Grip’ technology grabbing onto make up and ensuring you look Zoom-ready aaall day long.


*Standard free shipping on IT Cosmetics, applies automatically at checkout. Limited time only.