Get 15% OFF your first haul when you spend £25 with code FIRST15

IT Cosmetics Superhero Mascara - Black (Various Sizes)

Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

IT Cosmetics Superhero Mascara - Black (Various Sizes)

Earn 22 Status Points

GBP 11.0
from £11.00
Quantity

( 0 item in your basket items in your basket )

 

In stock

-

Usually dispatched within 24 hours

FREE SHIPPING*

*Enjoy standard free shipping on IT Cosmetics. Applies automatically at checkout based on local currency. Limited time only.
SHOP NOW
*Enjoy standard free shipping on IT Cosmetics. Applies automatically at checkout based on local currency. Limited time only.
SHOP NOW

Live Chat

Average connection time 25 secs

Average connection time 25 secs

Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

Customer Reviews

Overall Rating : 3.97 / 5 (79 Reviews)
  • 46 5 star reviews
  • 9 4 star reviews
  • 7 3 star reviews
  • 10 2 star reviews
  • 7 1 star reviews
See all reviews
 

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

The best mascara

I have thin lashes but this mascara brings great volume to my lashes. It also stays on really well despite not being waterproof

Was this helpful?

Yes (0) No (0)
Report this review

Love it!

Got the 5ml size free in a goody bag and had to purchase the full size! As someone who doesn’t have very long eyelashes I need all the help I can get and this doesn’t disappoint. The mascara is very black and that in itself makes a huge difference to my lashes. 

Was this helpful?

Yes (0) No (0)
Report this review

Very black, very gloopy

I have been using this for about 2 weeks now. At first, the brush was very dry, with very little product on it. After a few days, the brush was coated with a thick sticky layer of mascara, complete with lumps. It looks like a really old tube found in the back of a drawer. I'm not sure if this is normal for this product, but it's not good to apply. It is very black and stays on well if you can get an even covering without clogging. I don't think I'd buy this again, very disappointing.

Was this helpful?

Yes (0) No (0)
Report this review

It's just...okay

Got the travel size as a giveaway, was really looking forward to trying it as the IT Cosmetics makeup remover is my holy grail for all eye products, but this was very disappointing. Pretty unremarkable on, not the nicest to use (quite thick and blobby) and it flaked terribly - all day I'd be wiping tiny flakes off my cheeks and they kept going in my eyes too. Pleased it was a freebie, didn't bother using the whole thing and definitely wouldn't recommend.

Was this helpful?

Yes (0) No (0)
Report this review

Great mascara wow effect

Just love this mascara, lightening, tickening for an amazing effect day and night. I used to return to the YSL faux cils after each other mascara I tried, and in this case I might stick to this one.

Was this helpful?

Yes (0) No (0)
Report this review

New favourite Mascara

I received this in the goody bag and I absolutely love it - it coats lashes so well with just one coat, it doesn’t flake or smudge and it comes off so easily with my oil cleanser. It’s basically everything I ever wanted in a mascara, highly recommend!

Was this helpful?

Yes (3) No (0)
Report this review

My new fave mascara

Received this mascara in the 2021 Cult Beauty Goody bag and I am very pleased, to at last find my new fave mascara! I have used many, many brands of mascara and am disappointed with most of them, but this is perfect. It applies easily and coats every eyelash. There was no irritation and it stayed on my eyelashes all day. It didn’t crumble or clog up and was easy to remove at the end of the day.

Was this helpful?

Yes (2) No (0)
Report this review

Holy grail mascara

I’ve been using this mascara for a year now and it’s worth every penny. I have long lashes so I needed a mascara that could elongate them—this does the trick! While it’s also not waterproof I have so little issues with that and it doesn’t transfer to my under eye like some products do. Highly recommend if you’re looking for a reliable mascara! 

Was this helpful?

Yes (0) No (0)
Report this review

Gloopiest mascara ever

I and my mum bought this mascara and were completely disappointed. It's so incredibly gloopy you have to wipe the wand during every use and it still leaves you with clumpy lashes. Not good.

Was this helpful?

Yes (1) No (2)
Report this review

Good product

I received the travel size version of this via the CB Best of 2020 Goody Bag. I am happy with the performance of the product and it does lengthen my lashes and make it look fuller. I don't think that I would repurchase it for the price though as it's a bit steep for me.

Was this helpful?

Yes (0) No (0)
Report this review