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IT Cosmetics Superhero Mascara - Black (Various Sizes)

Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

IT Cosmetics Superhero Mascara - Black (Various Sizes)

GBP 11.0

£11.00

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IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo

FREE GIFT

Get a FREE deluxe Superhero Mascara and Brow Power Duo with any £45 spend on IT Cosmetics. Only while stocks last.
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IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
FREE GIFT
Get a FREE deluxe Superhero Mascara and Brow Power Duo with any £45 spend on IT Cosmetics. Only while stocks last.
SHOP NOW

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Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

Customer Reviews

Overall Rating : 3.99 / 5 (74 Reviews)
  • 43 5 star reviews
  • 9 4 star reviews
  • 6 3 star reviews
  • 10 2 star reviews
  • 6 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

New favourite Mascara

I received this in the goody bag and I absolutely love it - it coats lashes so well with just one coat, it doesn’t flake or smudge and it comes off so easily with my oil cleanser. It’s basically everything I ever wanted in a mascara, highly recommend!

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My new fave mascara

Received this mascara in the 2021 Cult Beauty Goody bag and I am very pleased, to at last find my new fave mascara! I have used many, many brands of mascara and am disappointed with most of them, but this is perfect. It applies easily and coats every eyelash. There was no irritation and it stayed on my eyelashes all day. It didn’t crumble or clog up and was easy to remove at the end of the day.

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Holy grail mascara

I’ve been using this mascara for a year now and it’s worth every penny. I have long lashes so I needed a mascara that could elongate them—this does the trick! While it’s also not waterproof I have so little issues with that and it doesn’t transfer to my under eye like some products do. Highly recommend if you’re looking for a reliable mascara! 

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Gloopiest mascara ever

I and my mum bought this mascara and were completely disappointed. It's so incredibly gloopy you have to wipe the wand during every use and it still leaves you with clumpy lashes. Not good.

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Good product

I received the travel size version of this via the CB Best of 2020 Goody Bag. I am happy with the performance of the product and it does lengthen my lashes and make it look fuller. I don't think that I would repurchase it for the price though as it's a bit steep for me.

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Gloopy mess

I was really excited to use this as I had heard great things, but it is so clumpy and gloopy I have to wipe the wand and the tube with every use! I wish I had read through all the reviews before buying it. It gets everywhere when trying to clean up the extra that comes out. Once you wipe the wand it’s a decent mascara. Builds nicely and it stays on. But it’s not worth the mess!

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It mascara

Love it! Been using it for years and will keep on doing so. Gives me the volume and length and really brings my make up to a new level! Love it, it can get clumpy so be patient.

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Great mascara

Got the travel size in the CB advent calendar. It’s such a good mascara. Zero transfer even after 12 hour shift with full PPE - this is pretty much unheard of for me as I regularly forget I’m wearing mascara and wipe it all over myself or it smudges underneath my eyes. I have very straight, ordinary eyelashes but this mascara gives them lovely thickness and lift. I think I prefer the effect of benefit Bad Girl but this would be my go to purely through longevity. Will purchase the full size.

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OK mascara

It's just alright for every day use. The formula is very dry which probably results in the fall off on the cheeks after a couple hours. Makes my lashes look thicker and longer.

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Great mascara if you can use it

What this mascara needs is to be wiped with a tissue from time to time...and it works perfectly..You scrape extra mascara of the opening of the mascara container, but maybe once a week just wipe it thoroughly so that no mascara is left in the wand..And it lasts pretty long.. I have sensitive eyes-I haven't noticed itching or tearing up. I think I have already used up 3 or 4 tubes, but since I'm a curious shopper I like buying new mascaras..

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