A brand that needs no introduction, you won’t be surprised to discover some UD evangelists in Team Cult Beauty’s midst. A child of the ‘90s (the brand was born in 1996), creator Wende Zonmir sought to challenge beauty standards and revoke the beauty ‘rule book’ with a swathe of vivid, captivating colours that rebelled against the norm. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holgy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases – this line-up is proud to be cruelty-free. Meet the Urban Decay heroes we can’t get enough of…

Naked Ultra Violet Palette – Jodi, Cult Beauty Marketing

An EXCLUSIVE spectrum of dazzling lilac and violet to upgrade your gaze with a cool purple haze, form and orderly queue for the spellbinding Naked Ultra Violet Palette (a.k.a. the ONLY ‘birthday suit’ you’ll want to wear for the foreseeable…). “The Naked palette just stepped up. The same legendary payoff and matte-to-metallic finishes, with all-new shades of damson, mauve (and mint!) to elevate the ‘naked’ neutrals, I love to wear ‘Euphoric’ with the iridescent ‘Lucid’ as a topper.”

All Nighter Longwear Primer – Cheyenne, Cult Beauty Customer Service

Extending your make up’s longevity by up to eight hours, this featherweight formula glides over skin without clogging your pores, creating the ultimate canvas for any foundation, concealer... you name it. "My foundation isn't going anywhere with this. Priming is life and when I really need to make sure my base stays in tact for the long haul, UD has me sorted."

Eyeshadow Primer Potion - Maddie, Cult Beauty Social

Like prepping a canvas, this grants a smooth, Velcro-esque base as it helps to intensify payoff and keep your look freshly applied until bedtime - no smudging or fallout allowed. "Goodbye greasy eyelids, Hello to eyeshadow that actually stays where I want it to. To say that the Urban Decay Original Eyeshadow Primer Potion is life-changing might seem hyperbolic but... saying it's changed my make up application for life, isn't. No other primer I've tried holds a candle to this - not only does my eyeshadow look brighter and blend more easily, it literally DOES. NOT. BUDGE. I cannot recommend this highly enough."

Vice Lipstick - Olivia, Cult Beauty Customer Service

Spanning 28 pigment-packed shades for a stand-out ka-POUT, this show-stopping lipstick is packed with conditioning extracts - a blend of aloe vera, avocado, jojoba and babassu oil - to cherish your lips with a spectrum of head-turning hues. "I use the shade 'Insanity' which is the perfect peachy nude. The formula itself is super comfortable, doesn't skip when you apply it and is really creamy - without ending up all over your mouth."

Perversion Mascara - Verity, Cult Beauty Copy

Lengthening, lifting and volumising with a single coat, this high-tech brush and densely packed bristles grip, lift, wrap and separate each, individual hair to effortlessly amplify from root to tip. "There's mascara and then there's {Perversion Mascara} and, as somebody who's always on the quest for something fabulously fluttery that coats without a clump, this glossy, pitch-black formula is key to inky, softly lifted fringes (and a breeze-inducing blink)."

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