Urban Decay Eyeshadow Primer Potion - Original
Current price: £24.00
Choose your Shade (1)
In stock | Usually dispatched within 24 hours
Complimentary Gift
Urban Decay Mini TUBE JOB Tubing Travel Mascara Intense Black
Free UK Standard Delivery on orders over £30
Frequently Bought Together
Urban Decay Eyeshadow Primer Potion - Original
£24.00
Product Description
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Other Customers Bought
- Urban Decay Eyeshadow Anti-Ageing Primer Potion 10ml
- NARS Cosmetics Pro Prime Smudge Proof Eyeshadow - Base
- Urban Decay 24/7 Mono Moondust Eyeshadow 30.6g (Various Shades)
- PATRICK TA Major Headlines Double-Take Cream and Powder Blush Duo (Various Shades)
- Urban Decay 24/7 Waterline Eye Pencil 1.2g (Various Shades)
- Urban Decay All Nighter Setting Spray 118ml

Urban Decay Eyeshadow Primer Potion - Original