Skindie Brand [noun]: under-the-radar and achingly cool, these are the independent skin care brands defying the norm and winning the hearts of true beauty groupies.

From quirky to kitsch via chic understatement, these brands shy away from the billboards; instead, they’ve amassed a loyal legion of fans with their faultless performance (and swoon-worthy looks).

Loved by the A-List and skin-savvy beauty obsessives alike, these legendary names and emerging new talents have earned the devotion of die-hard disciples. Proud to be ‘niche’ and each offering something completely unique, we’re proud to play host to these shining examples of brands that are doing things differently.

From super-facialist {Shani Darden} to ballet-dancer-turned-skin-specialist {Jordan Samuel}, it’s time you tuned in to a new skin care frequency. Sidestep the mainstream and earn beauty kudos by adding these über cool names to your spring skin care playlist…