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Overachiever Concealer has landed so here’s EVERYTHING you should know

Verity Douglas
Writer and expert5 years ago
View Verity Douglas's profile

Concealers can’t get PhDs but if they could, we’d give this one a doctorate. A super-star student, Huda’s new {Overachiever Concealer} works hard for its valuable space on your make up ‘A Team’. A loooooong time in the making (Huda won’t settle for ‘almost’ or ‘okay’), this clever clogs flunked its mocks but, it’s pulled up its socks for the finals and boy, we don’t know if we the world’s ever witnessed such brilliance…

Brand new to Cult Beauty, this magic wand is essential on anyone’s quest to look totally FLAWLESS. Combining good-for-skin ingredients with 31% pure pigment to disappear dark circles, pimples, pigmentation, redness… tattoos (should you need to), this formula is seriously heavy duty. Full coverage with a flexible formula (it moves with your face) and a natural, ‘mewy’ effect for a second-skin finish, {Overachiever Concealer} is beautifully buildable–blending effortlessly to disguise the multitude of s(k)ins.

Already wondering which of the 20-strong shade range is right for your skin type? We recommend choosing a couple to brighten or seamlessly camouflage boo-boos. A ‘brightening’ shade – two to three shades paler than your skin – will neutralise signs of midnight misadventures and help ‘fake awake’ in an instant. And, if your ‘ocular luggage’ is not symptomatic of too-little shut-eye, a lighter concealer will ‘lift’ and detract from the shadows to minimise even determined dark circles…

Then, to blur the appearance of spots, scars or brown patches (anything you wish to cover up), a shade that most closely resembles your base will erase uninvited face guests (“Bye Felicia!”)

Huda has thoughtfully compiled a {guide} to pairing the {Overachiever Concealer} with your shade of {#FauxFilter} (yaaaas kween!). And, just in case you thought it possible she hadn’t thought of everything, she’s equipped her star pupil with long-wearing polymers (no flaking, caking or creasing!), a water-resistant consistency and a cooling and de-puffing applicator (ideal for under-eyes and inflammation).

What’s that? We think it’s the sound of your current concealer departing in protest… sorry!


Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...