Cult Beauty Co-Founder Alexia knows her stuff. She's passionate about beauty - and about sifting through the marketing jargon, to help women make informed beauty choices and avoid being seduced by the (so often totally unrealistic) claims made on cosmetic billboards... This is her inaugural Cult Beauty video, in which she talks about the brains behind {Odacité} - a range of 18 beauty 'boosters' to soup-up your existing products and target almost every common skin concern. Happy viewing!

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