THE CULT RESIDENCY WITH HOURGLASS
Whether you’re already devoted to Hourglass or discovering it anew, this is a brand that defines modern luxury. Blending its advanced approach to formulation with a soft-focus take on Hollywood glamour — an aesthetic perfectly in keeping with this season’s love for blurred beauty — its edit of complexion, lip, eye and skincare essentials is designed to enhance, illuminate and refine: never mask.
This April, Hourglass is coming to stay. Illuminating every corner of Cult with its lit-from-within formulas, we’re hosting a whole month of Hourglass artistry — spotlighting Cult-exclusive newness that will define your Spring palette. Think effortless radiance that moves with you, from sunlit garden parties to spontaneous weekend escapes.
Step into your best light. Step into Hourglass at Cult.
IN THIS ARTICLE
THE HOURGLASS STORY
Founded by Carisa Janes, Hourglass was born with a clear mission: to redefine the concept of luxury makeup through innovation. With a background spent developing colour lines and working for some of beauty’s most influential names, Janes knew exactly what was missing — high-performance formulas that felt as good on your skin as they looked on your shelf.
When Hourglass launched in 2004, it didn’t take long for the beauty world to take notice. What started as an insider favourite quickly became the brand for anyone in search of that effortless, lit-from-within glow.
The celebrated Veil collection soon became a defining moment for the brand — famously worn by Angelina Jolie on the set of Mr. & Mrs. Smith — which cemented Hourglass as a go-to for flawless, camera-ready skin. Fast forward, and it’s now a staple in the routines of modern beauty icons like Bella Hadid and Hailey Bieber.
Today, Hourglass is all about that perfect balance: sleek, refillable packaging that feels straight out of old Hollywood, paired with cruelty-free, skin-loving formulas that deliver glow without compromise. Think beauty that looks luxurious, feels luxurious — and benefits your skin.
THE NEWNESS TO KNOW NOW
An edit destined for your top shelf, the Hourglass Ambient Lighting Edit Flushed Edit unites four of the brand’s most-loved blush shades in one covetable palette. From peachy champagne and pink coral to soft plum and radiant amber, each silky powder is infused with the brand’s signature light-diffusing technology to blur, smooth and illuminate. Whether you’re building a barely-there flush or dialling up sculpted luminosity, these seamless, glow-giving hues melt into skin for that signature Hourglass radiance.
Recommended Retail Price: £68.00Current price: £54.40
Next-level glow with skincare sensibility — Hourglass’ new Unreal Liquid Highlighter fuses radiance-boosting pigment with the brand’s Unreal Lifting Complex — a serum-like, weightless formula that smooths, perfects, and illuminates skin without feeling heavy. The precision dropper lets you control your highlight — from a soft, ethereal shimmer to a high-impact sculpted glow. Wear alone, mix with foundation, or layer for an all-over radiance that moves with you, reflecting light from every angle.
HOURGLASS’ MOST-LOVED PRODUCTS
Recommended Retail Price: £24.00Current price: £19.20
An icon for a reason, Hourglass’ Veil Mineral Primer changed the cosmetics game with its state-of-the-art formulation. Not only does this smooth your complexion, creating an even canvas for the rest of your makeup, but it also conceals redness, minimises the appearance of pores and fine lines, prolongs the staying power of anything you put on top and even waterproofs your look. With its silky, cloud-light texture, it glides on skin smoothly, enhancing it without adding weight or a glittery finish.
Recommended Retail Price: £49.00Current price: £39.20
You may have seen this all over your FYP — and for good reason. Delivering a dewy, healthy-looking glow, Hourglass’ Veil Hydrating Skin Tint melts into skin, providing an all-day glow and a sheer veil of coverage. Formulated with 94% naturally derived ingredients — including hydrating hero hyaluronic acid and plant-based squalane — this lightweight enhancer plumps your complexion for a finish that looks and feels soft and smooth.
Recommended Retail Price: £70.00Current price: £56.00
A game-changer in the glow-giving space, Hourglass’ Ambient Lighting Palette is the answer to multi-dimensional, soft-focus luminosity. Uniting a trio of peach, golden beige and opalescent pearl, this illuminating powder gives skin a universally flattering finish. Taking inspiration from the most forgiving light sources — think candlelight, moonlight and sunset — this innovative palette is infused with ground-breaking ‘Photoluminescent Technology’ to capture, diffuse and soften surrounding light and blur imperfections, pores and fine lines.
Recommended Retail Price: £37.00Current price: £29.60
With a full coverage finish that doesn’t look cakey, Hourglass’ Vanish Airbrush Concealer has had pride of place in many makeup bags. Formulated with micro-spherical powders that blur and brighten for up to 16-hours, this light-reflecting cover-up blends seamlessly into the skin to even out skin tone and conceal dark circles for a smooth, natural and airbrushed finish.
Recommended Retail Price: £50.00Current price: £40.00
Suitable for every tone and texture, Hourglass’ Veil Translucent Setting Powder melts into skin for a sheer, natural-looking finish. Ideal for setting your makeup and under eyes, it delivers a soft-focus finish thanks to its light-reflecting particles and weightless formula. Housed in an innovative and stylish sifter, you can use this mess-free powder on the go with ease.
Recommended Retail Price: £90.00Current price: £72.00
Powered by the brand’s ‘Cell Balancing Complex’ of youth lipids (phospholipids and prolipids), Hourglass’ Equilibrium Restorative Hydrating Cream helps to restore, rebalance and renew the skin. With the addition of niacinamide and hydrating hyaluronic acid, this moisturising essential evens skin tone and texture, smoothes fine lines and adds a dose of deep nourishment for a complexion that feels healthy and plump.
Recommended Retail Price: £59.00Current price: £47.20
Caring for delicate under eyes while reflecting light and minimising the look of dark circles, Hourglass’ Equilibrium Instant Plumping Eye Mask is a potent formula that packs a punch. Lightweight with a gel-like texture, it’s infused with the brand’s ‘Plumping Complex’ and ‘Cell Balancing Complex.’ The result is a smoother, firmer-looking undereye area that appears as if a filter has been applied.
Rina is Cult Beauty’s SEO Content Strategist and Beauty Expert and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or a fantasy romance novel, with an *extra* hot cappuccino in hand.
