BLEACH London

celeste

didn't work

I used it as directed in the instructions, left it for a little longer to make sure it worked but it didn't work at all. There is no colour pay off. I haven't completely blow dried my hair yet, so perhaps there are some subtle tones, but not nearly as much colour as I wanted, even though I applied the whole bottle! I had the colour awkward peach, I will not be repurchasing.

Josipa

I didn't work.

I bought white heat and after 30 minutes there was no difference on my bleached hair. I wanted it to work so bad! :(

Olga

Smoked rose Doesn’t work at all!

I made everything right, and after 30 minutes on my bleached hair I had no effect at all! Absolutely nothing! I don’t recommend.

Char

Lavender

Did not leave any colour pay off. Would not recommend

Pure magic

Rose, Rose Gold, Tangerine Dream

So Rose did next to nothing for me. Probably 'cause my hair wasn't bleached enough. But Rose Gold gave me such a beautiful hint of color. I couldn't be happier or recommend it enough. And then comes Tangerine Dream which truly is a dream. It's so bright, gives such an amazing coverage and looks stunning. And it washes out slowly but really nicely, gradually stepping from orange to salmon. I'm happy with every head wash. Amazing stuff.

Lyubov

❤️❤️❤️

Great quality and unreal color of my hair. Thanks!

Niki

It works for 1% of the hair

I used it after bleaching and toning my ends, left it for 30 mins, but I only ended up with very little patches of rose on the ends (about 4 strands of hair). It does not stick to all the bleached parts. I really don't recommend it. The product is good, it conditions the hair and smells amazing, but that is not the purpose...

Best Dye Evah

Quite right.

I have used almost all of the colours and find them to be amazing. My bleached hair is the perfect base for them. My fav colour is Rose and Smoky Rose. (This hair dye is amazing to your inner unicorn.)

Paula64

Best toner

I bought the rose gold shade, applied with gloves and left it in for half an hour as directed. I was amazed at how it conditioned my hair too, it looked fab. I've ordered the wash out shampoo and the silver toner too. I love how I can change it.

Paige

Rose Colour

The colour comes out really nice. It does fade rather quickly, however if that's what you're looking for then this is perfect.

T

Ugly

I have, well had pale blonde hair and I used washed-up mermaid, it turned my hair an ugly green colour and was patchy leaving some of my hair blonde, some green and some a little bit in between, would not recommend this colour to anyone, and in the past I have used white heat and violet skies and saw no difference to my hair.

Giulia

Doesn't Work

Followed instructions but it doesn't work for my bleached highlights.

E

Doesn't work

Followed instructions and used with the matching shampoo and conditioner but it made no difference to my dark blonde hair, very disappointed. Would not recommend.

Tanya

Super

I've got a Tangerine Dream colour. Super bright and beautiful colour! I'M OBSESSED! It also works on unbleached brown hair, giving you some copper shade.

Elle

Rubbish

Stings your scalp and colour nothing like the bottle.

BellaDonna81

Violet, White, Rose

White Heat is extremely subtle, it won't make your hair look white. On hair bleached to level 10, it leaves a hardly noticeable hint of lilac if anything. I like to use White Heat as an anti-yellow toner on the lightest bits of my bleached hair (also the most porous/damaged so they grab colour) while I use Violet Skies on the rest of my hair which isn't as light. Violet Skies is excellent as a toner for me. If I want the colour effect then I put it on all over - then the lightest bits (bleached near white) go a strong lilac. This lasts for a couple of weeks with shampooing most days and fades out nicely. Rose is useful if I have a bluish/green tone that I want to get rid of (this happened on a strand at the front that was more porous) - the pink neutralises the green quite well. Rose as a tint doesn't last as long as violet skies but looks great when first applied. An obvious and pretty pink. However, it's only going to show up on very light hair that has been bleached almost white already. Sadly it has almost completely gone in only 2 washes. I got bored with reapplying so I mostly just use Violet Skies.

Hd84

ROSE gold - loved it

I know the rose gold has had mixed reviews but I took a chance on it. I have light blonde hair and chose to put it onto my shampooed (unconditioned) DRY hair. Left it for 45mins and I thought it came out an amazing rose gold colour. Really happy with it :)

FMA

BIG PINK!!!

The colour was surprisingly very bright, loved it, and didn't damage my bleached hair, it fades beautifully too.

Lisel

Brilliant - The key to this working the best is...

Apply to dry hair & leave on for 30 mins (depending on the result you want). My dark blonde balayage hair literally went perfectly pink! It was wicked. And it washed out very slowly. If you want a subtle look follow the instructions on the pack. Also, you must use the rose shampoo & conditioner as it really does keep the colour in longer. I leave the conditioner in overnight if I want a touch up. Worth the money.

Hannah

beautiful color

I got the color to stick when I put it on my dry hair and not as the instructions said. I also recommend keeping the color a little longer for best results. I actually let it be 50 min in dry hair and the color is really beautiful !

Mrs Flex

Awkward Peach

Ok. So it’s been quite a few months since I went to the hairdressers and had my balayage/highlights topped up. They’ve grown out quite a bit and the colour has warmed in my naturally chestnut brown hair. I’ve used lots of purple toned shampoos and gotten a nice Light toning effect but fancied a change so ordered Awkward Peach. Applied to bone dry hair and combed through. Left for 30 minutes. I love the colour! I was amazed to see any difference considering some of the negative reviews but it’s left a beautiful subtle peach tone. Washed off and conditioned with Philip Kinglsley Autumn Angel conditioner which may have helped! But to be honest I could see it working as I left it on. Would recommend for a subtle softness. Am re-purchasing :)

Cloud

Doesn’t work

So very disappointed. Despite taking the hair back to a very light blonde before applying the Washed Out Mermaid the colour didn’t work at all, not even the slightest hint of colour, it just seemed to wash straight through. I also tried the Aubergine and that also didn’t work at all.

Lauren Emilly

Blullini/ Rose

I have used the blech London dyes for years and there is a slight variation on saturation depending on what shade you get! I always use these products on pre-bleached white blonde hair- any darker and they will not work (if it is a light dye shade) or will be significantly more faded. The shades 'rose' 'smoky rose' and 'awkward peach' worked perfectly and helped to blend some of the yellow tones left in my hair after bleaching. the fade out of my hair after about three weeks so I like to top them up by using the rose shampoo. I recently used the shade blullini when my hair was white blonde and it hardly took to some parts of my hair and they stained other part navy blue- much darker than the expected shade. So I would not recommend this colour- I had to bleach my hair twice to get it out! Gave 3 stars because overall they work well on VERY LIGHT or white-blonde hair, just choose your shade carefully :)

Chloe

Didn’t do a thing

I ordered the Smoky Rose, left it on 30 minutes as directed but it didn’t do a single thing. I have bleached blonde hair but it has grown out quite a bit but, even so, no change at all.

Caitlin

Dark blonde with blonde highlights

I got the odd Fuchsia and mixed it with lavender Vida loca and put it on my hair, I was optimistic as my hair is much darker than the bleach blonde they recommend it on. However, I was pleased that it left my hair a lovely pink shade in my highlighted strands and is still vibrant after a few washes.I would not recommend it to those with dark hair or even dark blonde as it will not show up.

Dawina

Almost no color and messy shower

I used *Bruised Violet* and *I saw Red* mixed together to achieve a darker Magenta on my auburn hair. I know, it's semi-permanent, but I hoped for a better result. I can barely see anything, a little purple and red shimmer. The worst is, my whole shower looked like a complete mess. Wouldn't recommend and never buy again. :(

Lauren

Amazing

It worked so well, the colour was so bright. (I have naturally brown hair so bleached my hair before using this).

Hannah

Blorange, Awkward Peach, Washed up mermaid, Tangerine dream.

Out of all the colours I have used on my hair, Bleach London has been the most successful. However, there are some pointers I should make. Most of these colours will ONLY WORK if your hair is bleached, I already had light blonde hair and barely any of the lighter colours stuck. So I’d suggest bleaching regardless - the colour is stronger and as the hair is porous, it sticks better. Another pointer I should make is most say leave on for 15 minutes, I ignored this as it doesn’t work or stick at all, I leave mine on for between 1.5-2 hours. It’s a long time but the colour really really does stay and doesn’t wash out immediately! Overall though after following those tips, I love these colours and they do work, they just take a little extra!!

-

doesn’t do a thing

I bought the shade Odd Fuchsia, I put it on w gloves the first time expecting it to dye my hands. the second time I tried a strand test without gloves and noticed that it didn’t even dye my hands. This dye does absolutely nothing, maybe a little bit of conditioning but it also muted the highlighted parts of my hair.

Affy

Rose gold colour

Rose gold colour. I bleached my hair before using this product. But after 30 minutes there was no big difference on my bleached hair, just a hint of pink... that’s all. But it did make my hair soft and manageable. It’s great for conditioning. ❤️

Yasmine

The Big Pink

I have a balayage hair and the bottom end of my hair is a coppery yellow. This product turned that colour into a gorgeous bright pink (but not too bright). The colour lasted 3 washes and I got 2 usages out of the bottle. I applied it to dry hair and left it on for 30 minutes.

Paula

Cloudbusting

Colour: Cloudbusting. My hair colour: a mix of Champagne and light Blonde. Hair type: Long (above mid back), straight, fine, thin. Usage: 3/4 of a bottle. It's a very subtle soft pink-purply-blue (dominant shade is Pink) and adds just a hue to my hair. This colour is almost like a toner I'd say, my blonde looked much brighter and the pinkish undertone is softly visible under certain light. I added another application overnight and see it's slightly more visible, still very faint and soft but personally I love it - adds a bit of "mystery"; it looks blonde and suddenly there's a glimpse of a cool pink as the light catches it - magical one can say. I used 3/4 of a bottle, BUT my hair is not solid light blonde. I'm thinking of doing one last application with the rest, however I actually do like this mysterious pink tint in my blonde. The colour will definitely show up better on solid platinum blonde. If you're looking for colour to be obvious-visible, you need VERY light blonde or preferably platinum for this colour. Otherwise it makes a great "toner". Oh and I must include that it added a gorgeous shine to my dull (over-processed) hair. Personally I'm pleased with it, again do bear in mind these soft and light colours are mostly suitable VERY blonde hair. (For example, White Heat will not turn Golden Blonde hair White.) Going to try Rose, and Rose Gold next - I think these will look stunning on my shade of blonde. Just to some up - Brightens hair- Adds untertone - Adds shine- 1-3 uses in bottle depending on hair length, thickness & colour.

hyde

Waste of money

Bought scotch mist and odd fuchsia, the colour of the liquid was so much lighter than the photos (viewed in both laptop and phone screen) My hair was bleached 2-3 times. I applied as much as possible and left them for more than 30 minutes, there was no difference at all. Even the sliver shampoo did more difference than this hair colour product. Waste of money and disappointed.

SethRogensBaws

Slime light/Blulini

Used slime light for the first time and it’s INCREDIBLE! I didn’t expect such colour. It’s got a completely different texture from the other colours I’ve used, this a lot more runny. The blulini didn’t do much to my hair which I’m a little disappointed about since it was practically blue anyway, but I’m in shock at how good the green is, definitely recommend!

shi

Love it!

I bleached my hair before. The color sis very true to what it says. Smile light make you smile :)

Yelsel

Fantastic for white blonde

Hi I used the conditioning cream after several attempts to buy a silver toner for my hair. This is fantastic for keeping yellow tones at bay. So easy to use. First rate. Not used the subtle colour shades though.

Emily

Loved it

I ordered Smokey rose and used it on damp hair like it said didn’t come out very well but then I dried my hair and did another round on my dry hair and it looks amazing. I love the color and I love that there are no harsh chemicals that will damage my hair. My hair felt softer and looked shinier after using it and it lasts more than 3 washes and I have dark blonde hair I just waited about a week before I shampooed my hair again. Hopefully I’ll be ordering more when it’s back in stock it’s been really hard to find this color but it’s great.

Jasmine

Tangerine dream / I see red

The colours are gorgeous. Tangerine dream is much more reddish than you'd expect, especially on thoroughly bleached hair! I suggest bleaching your hair to a yellowish hue to get an orange colour. It takes a while to fade, very happy with the product.

Francesca

I love it!

I love The White Heat product! I put the product all over my bleached hair and I love so much the reflection that gives to my blonde hair... the result is a very gentle pearlish colour... approved!

Julztaylor1

Love it

I use rose all the time and I love it. As soon as it starts to fades I reapply. Just sucks it washes out so quickly. Sometimes I use the silver conditioner and leave on for 15 minutes for a more smoky affect. I just can't get enough of it. I highly recommend.

O

Get it!

Great. Don't believe the bad reviews, this is amazing!

#greasepaintdolly

Great Colour

Easy to use, applied generously to wet hair, left on for half an hour and the colour was ultra! I have light blonde with bleach highlights - so the colour had a bright base to grab onto. Super pleased! will be stocking up.

Irio

Yay

I got the Rose Gold colour and I am super happy! I wish I could add pictures. The colour is true to the bottle colour. My hair was previously salon bleached&toned with a similar peachy colour that washed out. I used Bleach London for renewal and also to compare with a similar product from L'Oreal. Bleach London lasts for two washes, the foaming cream somehow does a better job at spreading than the L'Oreal one. And also at penetrating the hair, the colour is way more uniform. Hair was a bit dry after both product uses and I used a rich mask to compensate, some hair oil etc.

Lenny

Love!!

I have been using tangerine dream for over a year now and it is amazing, every now and again I'll try something else because 'tangerine dream' can be tough to find and I'm scared it will get discontinued but nothing ever compares to the pigment and I ended up panic bulk buying. I mix every other time I dye with conditioner (half and a half) I have very thick shoulder length hair and can get 2 bottles to last 6 months. I have also tried awkward peach and love it, I just stepped it up to tangerine to get a much more vibrant colour.

Mar

Not so great

I put that colour in my hair and did what it said to do and just washed out. Wouldn’t buy this product totally unhappy.

vicky

Amazing

I have tried many different peach hair dyes and even had it done at the hairdressers, but honestly, nothing works even remotely as well as this!!! It's sooo pigmented, the perfect orangey/pink colour. It's the easiest one I have found to apply as you just use it as you would shampoo. I have long hair and found the bottle lasted me 2/3 dyes and would have to reapply it once a week to once every 2 weeks. Not really a downfall, but just a word of advice, I was using this for about 2 months and have not had it for about 2 months now and have since dyed my hair blonde, but I'm still finding traces of peach at my root.

Gera

Great!

I ordered Blullini and The Big Pink and I'm in love! Great colour payoff and vibrancy... and fades in 10+ washes which is great because I change colours often I placed an order for 6 other colours!

Erika

Good quality for the price point!

I purchased Odd Fuchsia and The Big Pink, to apply mixed on my bleached hair (level 8-9). The color payoff is amazing (I left for around 1h), I really love it! The color remained the same for 1-2 washes, then it started to fade, however, it didn't wash away easily, remaining dyed for 10+ washes. I'd say it has a characteristic artificial smell the sometimes reappear when wet, but it's fine. Pros: * bright color * long lasting (not full bright, but it lasts) * doesn't stain towels/bedsheets * didn't dry my hair Cons: * the full bright color fades in the first washes (the color still lasts, just not in the same brightness) * has a characteristic smell that sometimes I can feel when wet * small bottle

Ildikó

Used various colours - details below

I've been using Bleach London colours for years now. Generally, I would say the pastel colours aren't amazing, you need very white blonde hair for them to really pay off and there are other brands with better pastel (adore and crazy colours). They all need to be left in longer than the instructions say too. They are nice and conditioning. Colours I've used: Rosé - extremely light, very little colour - I don't know why but the photos they use to illustrate rosé are not like the colour in the bottle, it is super pale, you get more pigment from the pink shampoo and conditioner they use The big pink - really good, bright pink. Fades to a really nice colour too. Tangerine dream - brilliant bright orange, probably my favourite I've ever used, lasts a long time and fades out nice. I saw red - a lovely cool-toned red that will fade pink. It doesn't last very long for me, a couple of washes and it looks pink. Mixing with a bit of tangerine will help. Rose gold - very pale, a bit nothingy, would recommend mixing your own shade with stronger dye and conditioner. Odd fuchsia - not the colour it looks in pics or the bottle, it's basically a pastel pink with a plummy tone, only really useful on a very pale bleach Twisted lemon - lovely bright yellow, will fade very quickly but that's just what yellows do. Burnt peach - I really love this peach shade that pulls pinker than the photos to me.

FMA

Smoky rose

Didn't work, and left my hair dry like a broomstick.

Lena - Cult Beauty Staff

Not so Violet Skies...

Having left the salon with near white balayage in the summer, I felt like changing things up a little as we approach winter. I thought I’d add a subtle lavender hue to my long, light locks and give Violet Skies a try. Oh, how I regret it! Sadly my hair is now a green/grey tone - definitely not the look I was going for. I’ve heard such amazing things from my fellow Cult Beauties, so perhaps it’s just this colour in particular. One thing I will say is my hair is more toned and feeling silky soft and for that reason alone this gets 2 stars from me.

BKaChoo

Really disappointed

I’ve attempted this a few times over the past week, even leaving it on for 3 times the recommended time and applying heat etc, to see if that helps it develop. Barely any colour on my white blonde hair. Not even close to the intensity of colour on the pic/example - very misleading.

Marley

Absolutely amazing

Brought big pink not expecting very much from reviews but I was totally shocked at how vibrant pink my hair was after using this once Totally recommend this

Emma

Doesn't work

I followed the instructions and left it on for a little longer. I have a little bit of colour but not enough to actually notice. I got violet skies and it's basically just a purple shampoo.

Dope but lasts FOREVER.

...and ever and ever...

My hair was bleached whitest blonde when I applied this colour, and in very healthy condition (as healthy as bleached hair can be). This colour has lasted for 3 months in my hair, even when washing 3x a week, and (is mostly green now) does not seem to be fading. I've just bleached my lengths again with reliable 20 vol developer for 40 mins and the colour hasn't shifted at all. This dye is very long-lasting so be prepared for a fabulous greeny-blue commitment.

Georgia

Green Juice

This colour is recommended on very light blonde hair, my hair is bleached white, completely white. The directions say to leave the dye on for 30 mins, after this time the dye hadn't taken at all I left it on for a further 30 mins and it left barely any colour what so ever.

Meg

Used smokey rose

Didn’t pay off any colour at all! Such a waste of money, I have bleach blonde hair dip dyed and still didn’t show up at all. Disappointed.

Patti

Bleach rose colour

I followed the instructions, plus left another ten minutes as I love deeper colour I was delighted, I’m just about to do it again, it faded. To pale pink, for the new year I want to be vibrant, my hair was soft and shiny after. Happy New Year

Fabianne

Rose Super Cool Colour

I am in love with this product. Worked so well for me. I left it on for 1hr instead of just 30 mins. Colour payoff is amazing, will definitely stock up.

Grace

Better than silver shampoo

I used Voilet Skies to balance the yellow tone of my bleached hair, it worked! I left it for 1 hour, my hair is cool toned again with a slight purple tint, I like it! It worked better than most silver shampoos, though it may darken the hair colour a little bit.

Em75

Rose Gold

Rose Gold shampoo and conditioner was amazing on bleach blonde hair. Would highly recommend it.

April

What’s everyone complaining about? It’s great colour pay-off

Before I review, it’s worth noting that I have naturally very dark, warm brown hair that’s recently been bleached for balayage. It’s also cut into a shoulder length bob. I used ‘Awkward Peach’ last night. I brushed my dry hair, rinse it with water, and towel dried as instructed. I then sectioned my hair into thirds and used the whole bottle squeezing out handfuls of product at a time. I combed through and repeated until the whole bottle was on my hair. I went up to the roots just in case it tinted my natural colour and also to make sure it was a seamless application. I put a shower cap on and left it to develop for half an hour. I rinsed. I air dried my hair. The result… Perfectly peachy. It’s not pastel, because my hair was mid blonde where bleached and it went a little pink because I had a lot of warmth left over from my last toner. I don’t understand what everyone is moaning about… If the colour hasn’t worked, you probably didn’t use enough product. BLEACH does say to use more bottles on longer hair. In terms of fading, I’m expecting it to fade very quickly, but that’s what it says on the bottle, so it shouldn’t come as a surprise to anyone! It’s basically a wash-in-wash-out colour. Besides, it’s only £6.50, so I say go for it! What’s the worst that can happen? (Obviously be a bit more mindful of using blues on blonde hair but I used peach, so can only speak on behalf of that side of the colour spectrum)

Obie1

Waste of money

Bought Dusky Pink and applied exactly as directed. I have bleached hair and wasn’t expecting much but at least some sort of difference but not even a subtle tinge. Gutted.

Rosehip

Lovely colour, shame it only lasts one wash

It does say on the bottle that it lasts between 2 to 10 washes and I found that half of the colour had gone with 1 wash so was very disappointed. Went back to using Pravana and mixing a very similar colour which is currently lasting a lot longer (2 washes in and no fade).

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BLEACH London Super Cool Colour( 150ml )

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Reviews

BLEACH London - Super Cool Colour

BLEACH London Super Cool Colour Reviews

celeste

Josipa

Olga

Char

Pure magic

Lyubov

Niki

Best Dye Evah

Paula64

Paige

T

Giulia

E

Tanya

Elle

BellaDonna81

Hd84

FMA

Lisel

Hannah

Mrs Flex

Cloud

Lauren Emilly

Chloe

Caitlin

Dawina

Lauren

Hannah

-

Affy

Yasmine

Paula

hyde

SethRogensBaws

shi

Yelsel

Emily

Jasmine

Francesca

Julztaylor1

O

#greasepaintdolly

Irio

Lenny

Mar

vicky

Gera

Erika

Ildikó

FMA

Lena - Cult Beauty Staff

BKaChoo

Marley

Emma

Dope but lasts FOREVER.

Georgia

Meg

Patti

Fabianne

Grace

Em75

April

Obie1

Rosehip

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BLEACH London

Super Cool Colour
( 150ml )