amika

amika Normcore Signature Shampoo 275ml

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Image 1 - A smiling woman with dark hair holds an orange Amika Normcore Signature Shampoo bottle, with text overlays reading: nutrient-rich duo for medium to thick hair, hair is 7x more conditioned*, gently cleanses, adds weightless hydration, promotes elasticity, color safe*, and *CLINICALLY PROVEN WHEN SHAMPOO + CONDITIONER ARE USED TOGETHER AS A SYSTEM. Image 2 - A split image shows a woman with reddish-brown hair; on the left, labeled before, her hair appears frizzier, while on the right, labeled after, her hair looks smoother and more defined, with text at the bottom reading nourish + soften medium to thick hair. Image 3 - An image displays two orange Amika Normcore shampoo and conditioner bottles, an array of sea buckthorn berries, a piece of coconut, and white cream on an orange background, accompanied by the visible text nourishing ingredients, SEA BUCKTHORN helps to nourish + restore lipids in hair, COCONUT ACID helps to lather + condition, amika: normcore signature shampoo shampooing signature 275 mL / 9.2 US FL. OZ., and amika: normcore signature conditioner après-shampooing signature 275 mL / 9.2 US FL. OZ. Image 4 - A split image shows the back of reddish-brown hair, with the left side depicting dry, slightly frizzy hair labeled before, and the right side depicting smoother, shinier hair labeled after, with the text nourish + soften medium to thick hair at the bottom. Image 5 - A colorful collection of six Amika hair care products, including sprays, bottles, and a tub, are displayed against a bright orange background, with the text nourishing essentials at every step, and product labels reading volumizing dry shampoo, amika perk up dry shampoo shampooing sec NET 5.3 OZ (150 G); detangling primer, amika the wizard silicone-free detangling primer primer démêlant sans silicone NET 5.3 OZ (150 G); wash day duo, amika normcore signature shampoo shampooing signature 9.2 US FL. OZ. and amika normcore signature conditioner après-shampooing signature 9.2 US FL. OZ.; lightweight styling oil, amika superfruit star lightweight hair styling oil huile coiffante ultralégère 50 ML / 1.7 US FL. OZ.; and conditioning mask, amika soulfood nourishing mask masque nourrissant 250 ML / 8 US FL. OZ. Image 6 - A side-by-side image shows a woman with wavy, light brown to blonde ombre hair on the left labeled before, and the same woman with smoother, shinier, straight light brown hair on the right labeled after, with the text nourish + soften medium to thick hair displayed at the bottom. Image 7 - A colorful comparison chart titled discover your wash day hero displays five columns: the first features orange Amika normcore signature shampoo + conditioner bottles; the second, pink and purple Amika big hit volumizing shampoo + conditioner bottles; the third, yellow and pink Amika forget frizz antifrizz shampoo + conditioner bottles; the fourth, light green Amika the kure strength repair shampoo + conditioner bottles; and the fifth, blue Amika hydro rush intense moisture shampoo + conditioner bottles, with a row titled WHAT IT DOES describing their functions as nourish + soften, add volume, fight frizz + humidity, strengthen + reduce breakage, and deeply hydrate respectively, followed by a row titled WHO ITS FOR detailing their target hair types as medium to thick hair types, flat, fine-medium hair types (1-3a), frizz-prone, medium to thick hair types (2a-4c), all hair types experiencing damage (1-4c), and dry, textured + coarse hair (2a-4c). Image 8 - The image features grapefruit slices, vanilla beans, white orchids, and woody elements arranged on an orange background, with text reading the signature scent, Sandalwood, Orchid, Vanilla, Rose, and Grapefruit. Image 9 - A close-up of vibrant orange sea buckthorn berries in liquid with the overlaid text our signature superfruit: sea buckthorn nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. Image 10 - An image featuring two orange Amika hair product bottles with pink caps, one a shampoo with bubbles and the other a conditioner, resting on a white surface next to an orange towel with an orange tiled background; visible text includes amika: normcore signature shampoo shampooing signature 275 ML / 9.2 US FL. OZ., amika: normcore signature conditioner après-shampooing signature 275 ML / 9.2 US FL. OZ., and a list of product attributes: color safe, vegan, cruelty-free, silicone-free, paraben-free, phthalate-free, sles + sls-free, suitable for chemically treated hair.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Wondering where to start? Allow us to reintroduce you to the brand's universal favourite. Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types in mind and works wonders at refreshing and hydrating your locks.

Not to brag but the Normcore Signature Shampoo is worth the hype! amika's mantra reminds us that "all hair is welcome" and as the brainchild of a collective of creatives, hair stylists, chemists and formula enthusiasts, rest assured that all hair types are just one dollop away from lustrous locks!

This lathering formula is as refreshing as it is hydrating. Expect soft, shiny and most importantly, clean strands after just one use of this coconut acid infused miracle-in-a-bottle. Rich in omega 7 sea buckthorn, this lotion promotes elasticity to bring back the bounce to your tresses. Plus, amika's signature scent of warm vanilla, sweet-sweet clover and fresh citrus just got even more potent. Pssst, did we mention that it's safe for colour-treated, Brazilian-treated and keratin-treated hair? We meant it when we said 'all hair'.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Wet hair and emulsify a small amount in your hands.

Massage through scalp and hair.

Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner for best results.

Avoid contact with eyes.

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