amika

amika The Kure Bond Repair Shampoo 275ml

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Image 10 - Two teal Amika The Kure strength repair shampoo and conditioner bottles are displayed on a tiled surface with a teal brush, alongside a list of features including color safe*, vegan, cruelty-free, no mineral oil, phthalate-free, paraben-free, sles + sls-free, suitable for chemically treated hair, and a note *CLINICALLY PROVEN WHEN SHAMPOO + CONDITIONER ARE USED AS A SYSTEM. Image 2 - A smiling woman with curly hair holds a light green bottle of Amika The Kure Strength Repair Shampoo, with text reading strengthening duo for dry + damaged hair, 2x stronger hair*, 55% less breakage*, ideal for hair damaged by chemical + physical stressors, color safe*, and *CLINICALLY PROVEN WHEN SHAMPOOING + CONDITIONER ARE USED AS A SYSTEM. Image 3 - A smiling woman is shown in a before and after comparison, with her curly hair looking frizzier and less defined in the before image on the left, and smoother, shinier, and more defined in the after image on the right, with visible text before, after, and strengthen + reduce breakage on all hair types. Image 4 - A before and after image of a woman with dark hair, showing her hair wavy and less defined on the left, and smooth, styled, and voluminous on the right, with text reading before, after, and strengthen + reduce breakage on all hair types. Image 5 - An image illustrating hair-loving ingredients features text over light green, creamy, and golden oil textures, reading hair-loving ingredients, with three sections: SEA BUCKTHORN omega-rich plant source that nourishes strands; PLANT BUTTERS rich in nutrients like omega fatty acids, vitamins + minerals; and BOND FORTIFYING TECHNOLOGY helps target + strengthen the bonds in hair most prone to breakage. Image 6 - Four mint green Amika The Kure hair products, including strength repair shampoo, strength repair conditioner, multi-task strength treatment, and intensive strength repair mask, are arranged on a light blue tiled background next to a hairbrush, with overlaid text that reads strengthen + reduce breakage in the shower, wash day duo, 60-second treatment, and intensive conditioning mask. Image 7 - Before and after comparison image shows the back of a persons head with wavy, frizzy black hair on the left and smooth, straight, layered black hair on the right, with the text before, after, and strengthen + reduce breakage on all hair types. Image 8 - A split image shows a persons curly brown hair before and after treatment, with the left side showing frizzy undefined curls and the right side showing more defined and less frizzy curls, labeled before and after, with text that reads strengthen + reduce breakage on all hair types. Image 9 - A product comparison chart on an orange background titled discover your wash day hero, displays five sets of Amika shampoo and conditioner bottles in orange, purple, pink, green, and blue, with columns labeled normcore signature, big hit volumizing, mirrorball high shine + protect, the kure strength repair, and hydro rush intense moisture, and rows describing WHAT IT DOES (nourish + soften, add volume, boost shine, strengthen + reduce breakage, deeply hydrate) and WHO ITS FOR (fine-medium hair (1-2c), flat, fine-medium hair (1-3a), dull, fine-medium hair (1-3c), all hair types experiencing damage (1-4c), dry + textured hair (2a-4c)).

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Crafted with damaged, breakage-prone hair in mind, the Kure range, featuring The Kure Bond Repair Shampoo (275ml) is clinically proven to strengthen hair, reduce breakage and prevent future damage via innovative ingredients like bond cure technology, a complex that boosts the strength and elasticity of your strands.

Centred around dry, damaged tresses, amika's The Kure Bond Repair Shampoo (275ml) works into a luxurious lather to gently cleanse and simultaneously repair and strengthen lengths on the brink of breakage...

Primed to restore the damage caused by everyday stressors, this bond repair shampoo is a necessity for depleted strands. Packed with bond cure technology , it targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. What's more, an infusion of plant butters, proteins and sea buckthorn berry means this formula is rich in conditioning omega fatty acids, vitamins and minerals. We know your strands will thank you for it!

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Glycol, Glycol Stearate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Massage a quarter-sized amount through wet hair focusing on the roots and then rinse. For best results, follow with The Kure Bond Repair Conditioner (sold separately).