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VIRTUE Smooth Shampoo 240ml

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Smooth Shampoo rebuilds damaged hair with each use, while also refining and de-frizzing strand by strand, sealing in moisture and shine – it’s perfect for medium-to-thick, untameable manes.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids – derived from natural soybeans – to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.

Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Smooth Shampoo 240ml
This item
VIRTUE Smooth Shampoo 240ml
£38.00
Select size
VIRTUE Smooth Shampoo 240ml + VIRTUE Smooth Conditioner 200ml

Total Price: £78.00

Add both to basket
VIRTUE Smooth Shampoo 240ml
This item
VIRTUE Smooth Shampoo 240ml
£38.00
Select size
Add both to basket

VIRTUE Smooth Shampoo 240ml

Earn 38 Status Points

GBP 38.0

£38.00

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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Smooth Shampoo rebuilds damaged hair with each use, while also refining and de-frizzing strand by strand, sealing in moisture and shine – it’s perfect for medium-to-thick, untameable manes.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Smooth Shampoo also refines and de-frizzes strand by strand, sealing in moisture and shine. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), phospholipids – derived from natural soybeans – to help fight frizz and protect against humidity and gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre. Ideal for medium-to-thick, hard to manage hair, this nourishing blend is scented with soothing lavender, sweet pear and fresh mint essential oils.

Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Smooth Shampoo 240ml
This item
VIRTUE Smooth Shampoo 240ml
£38.00
Select size
VIRTUE Smooth Shampoo 240ml + VIRTUE Smooth Conditioner 200ml

Total Price: £78.00

Add both to basket
VIRTUE Smooth Shampoo 240ml
This item
VIRTUE Smooth Shampoo 240ml
£38.00
Select size
Add both to basket

Customer Reviews

Overall Rating : 5.0 / 5 (2 Reviews)
  • 2 5 star reviews
  • 0 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Never changing!

I have menopausal long, bleached/dyed hair which has a tendency to look straw like and frizzy. Pre Menopause I had a lot of hair although it has always been very fine. It has definitely thinned out a bit these days and getting the right products has been an expensive journey. You name it and I have tried it. This shampoo and conditioner together with the styling cream are my Holy Grail. I have tried to switch up to other brands (I do like a new product!) but I always come back to this brand as it is th only one to actually smooth down my hair without it being greasy or lifeless. The fragrance is fab too.

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Virtue Smooth shampoo

My hair just keeps better since using Virtue products

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