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VIRTUE Recovery Shampoo Travel Size 2 oz

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.

Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)

Brand:
VIRTUE
Volume:
60ml
Size:
Travel Size

VIRTUE Recovery Shampoo Travel Size 2 oz

GBP 14.0

£14.00

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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.

Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)

Brand:
VIRTUE
Volume:
60ml
Size:
Travel Size

Customer Reviews

Overall Rating : 4.4 / 5 (25 Reviews)
  • 18 5 star reviews
  • 3 4 star reviews
  • 1 3 star reviews
  • 2 2 star reviews
  • 1 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Great

I used only the sample and my hair immediately became different. Definitely will recommend it to my friends. And now I have ordered shampoo, conditioner and mask. It is a real hair transformation.

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LOVE this

This is probably one of the best shampoos I have ever used! I have been using this along with the Recovery conditioner for a few weeks now and my hair has never looked better. ( I have the 60ml which is lasting me ages - I'm not even half way through of the shampoo yet!) My hair has a slight wave and can also get frizzy but this shampoo has really helped to calm the frizz down. Overall, it makes my hair look so healthy and I also LOVE the smell!

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One of my favourites

When combining with the conditioner, one of the best shampoo I've tried. I have thin and wavy hair that frizz easily and the combination removes the frizziness of my hair.

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Don’t ....

Liked the small size enough to buy full size - big mistake. I very quickly tired of the vanilla custard smell and the mashed banana texture. Also it didn’t work. The bottle is big, cumbersome and uses way too much plastic. Nor is it travel friendly. Sorry.

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Not worth the price

I purchased this shampoo after falling for the hype on CultBeauty's Instagram account. Though it is a nice shampoo, I think it is completely overpriced. It does what it says but nothing more. I also find shampoos that claim to get rid of 'product build-up' kind of a joke because isn't the (cheaper and better) solution to just use less products? lol

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Great for thin and dry hair.

Great rich shampoo which is great for volume as well. I love it as I love Rahua shampoo. My hair is very thin, baby soft, colored and curly.

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Great shampoo

The best shampoo I've tried. My hair is baby thin, dry and curly. This shampoo nourishes the hair beautifully and does not make it heavy. Wonderful product.

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Would never buy myself

I received a 60ml travel size shampoo in Hair Heros Kit at CultBeauty, and I am so glad I got to try this shampoo this way. The hype is huge around Virtue at the moment and I could applause their marketing team, because they are doing a great job at making Virtue look great. However, having tried the so hyped up Recovery line from them, I can tell you it is not worth the money nor the hype. Smell is okay though not my favourite. At first I loved the smell, only later on to realise that it is irritating to me. Shampoo has a thicker consistency it is not super watery, lathers really well. But, I am pretty sure it breaks out my skin anywhere it touches it, on the scalp, on my face, and I have not ever had that, not even with Dove or L`Oreal stuff. It also tangles my hair badly, I need sth super conditioning after it so how does this help to recover hair? Seems like the opposite to me. My hair is very thin, fine (don`t have a lot of it), it is also blonde. Usually shampoos are either too heavy for my thin hair or they tangle up and dry out my blonde hair too much. So it is rather hard for me to find a good balance. This was definintely not it for me. Did not notice it making my hair look nicer or recovered, in fact, only worse I would say. It would dry out my hair so much so that it would look bad, and my hair tends to get oily and weighted down by products most of the time. This more so felt like a bad volumising line. Anyway, would not recommend and will never by myself, so grateful I got to try it beforehand. Oh, and before you assume that Dove and L`Oreal is all I use, I only gave those as examples as to how they make my hair feel and/or look. I have tried a lot of haircare, Redken, Ouai, Joico, Kevin Murphy, Klorane, Phyto and many others.

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Great for thin hair

Smells nice with honey. Does a good job at bringing up volume in thin hair.

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Virtue

Gorgeous. Lovely smell, leaves hair feeling soft and smelling great. Will continue to purchase both shampoo and conditioner

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