After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). The ultimate foil for frizz-prone locks, this leave-in treatment immediately transforms your hair’s texture, conditioning and smoothing while locking out humidity to banish frizz. Sweet pear, soothing lavender and fresh mint essential oils grant sublime scent – this truly is a gift from the hair care gods.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this leave-in treatment cream immediately transforms your hair’s texture, conditioning and smoothing hair and eliminating frizz – locking out humidity as it goes to keep frizz and flyaways at bay. Pink pomelo (rich in vitamins A, C, B1 and zinc) nourishes locks, while gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre helps to lock in moisture.
Using your hands, work a small amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate
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