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    VirtueOne For All 6-In-One Styler 60ml<p>A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this One For All 6-In-One Styler truly does it all, providing softness, shine and light hydration, while also strengthening, polishing and protecting from heat. It&#8217;s enriched with panthenol (vitamin B5) a natural B vitamin that delivers moisture, softness and shine, cypress, an antioxidant rich essential oil known for light, soothing hydration and strengthening polymers, which work like an invisible scaffold to provide light hold and block out humidity. Fragranced with a fresh, verdant citrus blend featuring sweet orange, cypress and elemi essential oils, this truly is a gift from the hair care gods. What's more, after one week in a clinical trial, 89% of users found their hair felt softer, while 86% reported their hair looked healthier!</p>VIR012_60ML166408170230200725 stars, based on11 reviews 17.00Cult BeautyNew
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    Virtue One For All 6-In-One Styler

    Virtue
    One For All 6-In-One Styler
    ( 60ml )

    £17.00
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    • 60ml - £17.00
    • 120ml - £30.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Enriched with this patented protein, this universal styling cream truly ‘does it all’, priming hair and adding softness, shine and light hydration while also strengthening, polishing and protecting from heat – phewf! A jack and a master of all trades, this hardworking hero will be an asset to any hair care collection.

    • Description

      A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this One For All 6-In-One Styler truly does it all, providing softness, shine and light hydration, while also strengthening, polishing and protecting from heat. It’s enriched with panthenol (vitamin B5) a natural B vitamin that delivers moisture, softness and shine, cypress, an antioxidant rich essential oil known for light, soothing hydration and strengthening polymers, which work like an invisible scaffold to provide light hold and block out humidity. Fragranced with a fresh, verdant citrus blend featuring sweet orange, cypress and elemi essential oils, this truly is a gift from the hair care gods. What's more, after one week in a clinical trial, 89% of users found their hair felt softer, while 86% reported their hair looked healthier!

    • How to use

      Apply to clean, damp or dry hair from mid-shaft to ends.

    • Full ingredients list

      Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol

    • Cult Conscious

      Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

    View our Shipping Policy here

    Need help? Contact us referencing product code VIR012

    Reviews
    Virtue - One For All 6-In-One Styler

    Virtue One For All 6-In-One Styler Reviews

    Loves this!
    This is one of the best styling products I’ve ever tried. My hair is dry and a bit damaged from many perms, rebounding, and dye jobs. Past few years I have really tried to space out my perms and dyes, still can’t completely cut off. This means I always have dry ends and oily scalp. This styler really makes the hair smooth, manageable, and shiny. I had a Japanese perm and this makes the waves more defined yet soft. I got a small sample from cult beauty and will definitely buy a full-size to.
    Recommended by Trinny
    A good holiday product as it made my combination greasy to prone frizzy hair manageable, conditioned and soft. Easily absorbed into hair and you don’t need to I use much. I have shoulder length, medium thick hair and there is lots left after two weeks everyday use.
    Finally a product that works
    I’ve tried SO many different things to help manage my fine, blonde/grey hair but really nothing has worked, until I tried Virtue. I can honestly say that this product has made my hair look better than I thought it could. It has a lovely shine and I don’t need to wash it so often as it looks good for longer. I will be purchasing this again.
    Marvelous
    I have very fine hair and a lot falls out at every wash too,this has decreased significantly since I've been using this to style my hair,I will order the shampoo and conditioner now that I know it's worth it. It tames my hair really brilliantly as normally after drying my hair the style will only last a matter of minutes but with this even if the wind ravages it I only need to brush and it's perfect again.
    Rubbish
    Made no difference to my hair at all. A total waste of money
    Game changer
    I love the product. I've tried so many products to tame my flyaway hair. This is it.
    Good blow dry primer but
    Not a good air-dry product. Does not define or reduce frizz so much for my wavy hair. But as a blow-drying product, it does help smooth it.
    Nothing special
    It’s a nice product but not sure it merits the price. Packaging is excessively large.
    6 in 1 and some
    This stuff has given my hair a whole new life. Whether I blow dry or leave to dry naturally, I now have volume in my hair that I never knew was possible. It has definitely helped to repair some of the bleach damage in my fine hair and makes it nice and smooth too. It’s fine to use on its own but I find it works best mixed with a tiny amount of serum for extra shine.
    Yes, it really does work
    I first had this applied to my hair at the John Freida Salon in London (an occasional treat!) Mark is a fabulous hairdresser and has always used John Freida frizz ease on my hair. But in October he used Virtue, telling me how wonderful it is and it certainly is. Hair feels wonderful, healthy and light weight, my bob looked super good. I bought the full size 6 in one styler there and then! My purchase from Cult Beauty in the small size was purchased for my Grandsons girlfriend as a part Birthday gift. She is Finnish and has beautiful blonde fine hair. Her hair suffers from the severe cold of winter in Finland, making it very dry and whispy, totally unmanageable. Voila, easy decision on a gift then! The feedback I've had is how wonderful her hair feels and how easy it is to style now, so anyone who has doubts really shouldn't, this is an amazing product that does exactly what it promises to do. I am so pleased for the lady 'OAP Rebel' who did the last review, how uplifting to have a product that makes your hair feels so good when you are dealing with health issues. If your hair looks & feels good, you feel good, try this product!
    Simple ... it works!!
    Having for the past 10 years suffered from constant hair thinning due to health and medications I had for the last year graduated to dry brittle hair that I could do nothing with as it just seemed dead. I would put it back in a clip and feel desolate as when health is bad trying to look good lifts your spirits. I gave it thought about these products as they are very pricey on my income but ordered this and the recovery shampoo and conditioner. It was a real last hope as had tried all the other expensive and "cult" types over the years. I have used all three items just once and my hair feels amazing. Its soft, shiny and even has its wave back and I wore it loose yesterday for the first time in ages and it felt alive. I debated on the thickening shampoo but so many of them make the hair feel cloying and look dry and can't afford the risk of a mistake. I shall certainly save and get these three products again in full size though and if I get a chance maybe be brave and try the trial sizes of the thickening one. Wish they were in stock now to get the Black Friday offer as well. Just a thought I have never found a styling product that didn't feel horrid on my hair even when it was healthier this is so different and it smells gorgeous too :)
    See all 11 reviewsHide 6 reviews

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