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VIRTUE Full Shampoo Travel Size 60ml

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold. Available in a sized-to-try bottle (60ml), the original (240ml) and now a bigger-than-ever bottle (500ml), make space in your shower for this strand staple.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane.

A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!

Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide

Brand:
VIRTUE
Volume:
60ml
Size:
Travel Size

VIRTUE Full Shampoo Travel Size 60ml

GBP 14.0

£14.00

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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold. Available in a sized-to-try bottle (60ml), the original (240ml) and now a bigger-than-ever bottle (500ml), make space in your shower for this strand staple.

Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane.

A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!

Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide

Brand:
VIRTUE
Volume:
60ml
Size:
Travel Size

Customer Reviews

Overall Rating : 3.75 / 5 (12 Reviews)
  • 7 5 star reviews
  • 0 4 star reviews
  • 2 3 star reviews
  • 1 2 star reviews
  • 2 1 star reviews
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Top Customer Reviews

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Disappointed

I only bought a travel-size of this shampoo and I’m so glad because it doesn’t suit my fine hair at all. It left my hair feeling heavy & weighed down and I washed my hair again (different shampoo) a day later as I couldn’t stand how my hair felt. The result definitely didn’t match the description.

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Thicken hair

I bought the small size first to try - I was pleased to re--order the large size even though it meant a wait. I had been recommended this product as I have plenty of hair but it is thin and never looked really nice. This product makes it thicker, shiny and most importantly it feels good.

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Love it.

I have fine, frizzy hair and this shampoo is honestly a GAME CHANGER, my hair feels a lot more full and tamed so its so nice to style. A little also goes a long way!

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Nice smell

Sorry this didn’t really thicken my fine hair and made it greasy. I will keep trying to find the right one.

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Virtue Shampoo

Just started using shampoo and conditioner. Have not seen much difference yet. Maybe down to age(70+) and not much chance of finding anything that will thicken my thinning hair!

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Best ever

I have fine and thin hair and bought this after seeing a recommendation in the Times. Although pricey, my hair is fuller and softer. Friends comment on how my hair looks thicker. Highly recommended

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Excellent product

My hair is really fine and no longer thick since the menopause. This shampoo gives it body and makes it easy to style

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Life Saver

I saw this shampoo recommended by Lisa Armstrong on Instagram. I can honestly say that it is a game changer. And yes it is expensive but you only need to use a very small amount. My 21 year old daughter has “borrowed” it too on her long split ends and raved about it too.

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Best shampoo I've ever used. And the most £££

This is NOT for fine hair. It is for coarse, unruly or wiry hair. They have other products for fine hair. My hair is very thick and prone to frizz and I always have to dry then straighten it to tame it. With this and the conditioner, it's almost like having a salon blow-dry. For the correct hair type, I think this is exceptional shampoo.

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Expensive

Disappointed in this product. Very expensive for the size of bottle which was really small and the product did nothing for my hair so will not be buying again.

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