added to your bag
-
4 instalments of £10.00 with clearpay Learn more
After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.
Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.
Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
Frequently Bought Together



Total Price: £82.00
Add both to basket
Virtue Flourish Shampoo for Thinning Hair 240ml
Earn 40 Status Points
£40.00
In stock
-Usually dispatched within 24 hours
-
4 instalments of £10.00 with clearpay Learn more
Live Chat
Average connection time 25 secs
Average connection time 25 secs
After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.
Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.
Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
Frequently Bought Together



Total Price: £82.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not good
I got the shampoo in the thickening hair box and I regret to say it is doing what most products for thin hair do- dry it, so it gives it volume. I dislike that and on top it made my scalp super itchy.Â
Report this review