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VIEVE Modern Matte Lipstick

A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.

For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.

Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.

Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)

Brand:
VIEVE

Frequently Bought Together

VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
VIEVE Modern Matte Lipstick + VIEVE Modern Lip Definer

from £34.00

Add both to basket
VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
Add both to basket

VIEVE Modern Matte Lipstick

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GBP 19.0

£19.00

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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.

For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.

Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.

Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)

Brand:
VIEVE

Frequently Bought Together

VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
VIEVE Modern Matte Lipstick + VIEVE Modern Lip Definer

from £34.00

Add both to basket
VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
Add both to basket

Customer Reviews

Overall Rating : 4.13 / 5 (56 Reviews)
  • 37 5 star reviews
  • 3 4 star reviews
  • 5 3 star reviews
  • 8 2 star reviews
  • 3 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Another Lipstick

Read so much about this brand that I had very high expectations. Having bought it I’m afraid to say it’s just another lipstick. I decided to try a matte lipstick and this is definitely matte. It is easily applied and is a lovely colour. However, it feels dry on the lips and isn’t long lasting. On the positive side it is paraben free. I would say if you love a matte- nude lipstick then this is worth trying but if like me you love a bit of moisture on the lips then avoid this.

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Terrible

I would recommend it to anyone! Absolutely horrible product! It dry lips within an hour. Looking terrible and piling of. No colour left after an hour without drinking or eating either.  I wish I would be able to return it. Such a waist of money… 😒

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My new perfect colour.

I bought Ninetease, and it's my new perfect colour. Although it's matte, it's not drying at all on my lips like some I've used. In fact the texture is quite creamy which for me makes it last longer. I like the smart looking case as well. Comin' in Haute will be my next one, along with a lip liner...or two!

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Favorite lipstick

Excellent color pay-off, great staying power without drying lips! Good job there!

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Best ever

I'm told this product is the best lipstick she's ever had gets the wow factor

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Beautiful

I bought muse along with the matching liner. It's a lovely shade and a lovely formula. Comfortable to wear and really long wearing - it lasted through a meal and several drinks without needing a top up. Will definitely pick up more of these!

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Creamy, Long Wearing, Comfortable - wish there were more shades!

I bought this a while back in shade "vieve" - and have also been given the other shades by friends / family. The only shade I have not tried is the "muse" LONGEVITY - it lasts really well even when eating, and does not smudge or bleed which is awesome COMFORT - it is really comfortable and I was pretty unaware of wearing it. Feels very nice on application even when my lips are a bit dry!  COLOURS - I do love the shades, but find them all to be quite a peach / orange / beige / brown base neutral......... I wish there were more cool tones and lighter shades too!........... the limited shade range is my real only complaint.  I think that if you have deep tone beautiful darker skin, or even if you are tan - there are a good selection of gorgeous nude tones. I am pretty fair at present, and I do have yellow undertones, but I prefer to have a light mauve / pink toned nude and there just is not one here - please Jamie, that would be awesome!  I will be buying the red at some point to try - I know the other shades did not end up budging or on my teeth (hate when some rands have that) If you like the shade offering, I would totally recommend the product - it really is lovely to wear and a good long lasting formula that is not so dry as liquid lip tends to be!  xoxo

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I don't wear red... Now I wear RED.

Got "Muse" and a free nude colour "VIEVE" I have always been slightly scared of reds, but wanted to try something new. This red has turned me from a Virgo to a LEO! A MUST for a confidence boost. Lasts, doesn't dry out lips and actually suits my very pale skin tone!

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Great Lipsticks

Purchased two shades to try "Ninetease" and "Powersuit" these are really nice lipsticks and have a light vanilla scent which is subtle and pleasant. "Ninetease" is a little lighter than I expected but is still a nice shade but for my preferences I would wear this only with a slightly deeper lipliner to make it more wearable. I am absolutely in love with the shade "Powersuit" exactly the shade I was expecting and am planning to purchase the shade "Comin' In Haute" in the near future. Would definitely recommend these lipsticks.

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Classic true red

I have quite a collection of the Vieve lipsticks now, so of course when they brought out a red, I had to have it! It’s the same comfortable modern matte formula as I have come to love and it’s a classic true red, not too blue or too orange. Not for the faint hearted as it is quite bright but you can pair it with a darker liner to tone it down if you wish. 

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