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    VIEVEModern Matte Lipstick Comin' in Haute<p>A key part of the brand&#8217;s signature hero collection (which prides itself in bursting with versatile nudes in &#8216;a modern take on neutrals&#8217;), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.</p><p>Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use &#8211; imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger &#8211; leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: &#8216;Treasure&#8217;, &#8216;VIEVE&#8217;, &#8216;Comin' in Haute&#8217;, &#8216;Ninetease&#8217; and &#8216;Power Suit&#8217;.</p>VIV005_CIH2370050608049400445 stars, based on38 reviews 19.00Cult BeautyNew
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    VIEVE Modern Matte Lipstick
    Exclusive roundel

    VIEVE
    Modern Matte Lipstick
    ( 3g )

    £19.00
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    VIEVE Modern Matte Lipstick Comin' in Haute Mini Swatch
    VIEVE Modern Matte Lipstick Ninetease Mini Swatch
    VIEVE Modern Matte Lipstick Power Suit Mini Swatch
    VIEVE Modern Matte Lipstick Treasure Mini Swatch
    VIEVE Modern Matte Lipstick Vieve Mini Swatch

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    • Why it's Cult

      A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use, whether you’re a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve’s high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

    • Description

      A key part of the brand’s signature hero collection (which prides itself in bursting with versatile nudes in ‘a modern take on neutrals’), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

      Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use – imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger – leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: ‘Treasure’, ‘VIEVE’, ‘Comin' in Haute’, ‘Ninetease’ and ‘Power Suit’.

    • How to use

      For full colour pay off apply straight from the bullet, working from the centre of the lip’s outwards. For a softer, buildable application simply blot on with fingertips.

      Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer. 

    • Full ingredients list

      Treasure: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Vieve: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Comin' In Haute: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Ninetease: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

      Power Suit: Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera [(Carnauba) Wax], Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090)

    • Discover More

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    Reviews
    VIEVE - Modern Matte Lipstick

    VIEVE Modern Matte Lipstick Reviews

    Recreate that 90’s lip in 60 Seconds
    Don’t be fooled by the packaging
    Ordered the shade ninetease, was expecting a terracotta browney tone ended up with concealer lips instead swatches are inaccurate. I’m a Mac nc20/25 for reference.
    Ninetease
    The formula of this lipstick is amazing, super creamy but very matte. The colour is cool toned but has a slight peachy undertone instead of being too grey/purple. So you don’t get that ‘classic dead lip 90’s look IMO.
    Matte lipstick
    This is beautiful, the packaging is so luxe, the lipstick itself is matte but yet so creamy and it even smells nice too, can’t wait to buy them all .
    Gorgeous lipsticks, swatched are way off
    I bought “comin in haute” and “nine tease” and neither looked like the swatch, luckily I liked the colour, and by colour I mean the colour of both because THEY ARE THE EXACT SAME! Not a splash of difference in colour, luckily I like them so ended up keeping them but they do not look a single bit like the swatches or pictures, so much darker!
    Modern Matt Lipstick - Power Suit
    I absolutely love this lipstick, the colour is amazing, I didn't have to re-apply for hours and it wears so well throughout the day. Love the fact that it's vegan and the packaging is beautiful too!
    The Perfect Nude(s)
    I am blonde, fair with blue eyes and these were both (especially Comin in Haute) the perfect Nudes I had been looking for. If your preference is a brown undertone nude then these are the ones for you.
    YEEESSSSSSS!
    I bought Vieve, comin in haute and treasure together with Velvet sands and Bark lip liner and the combinations are endless!! They all have a beautiful texture and great lasting power. Packaging is luxe too. Vieve is my PERFECT NUDE! I would highly recommend all of these lip products.
    Not my shade of lipstick
    Reason for 2 stars is this colour and range suites more darker skn tones or tanned skin. I have fair skin with respect checks and naturally dark brown hair.
    Best freaking lipstick!!!
    Literally the best lipstick on the market!
    Power Suit
    Gorgeous shade, the lipstick is matte but applies easily and doesn't feel dry on the lips. Unfortunately, the packaging and the lipstick had small scratches when delivered, but overall I'm really happy with my purchase!
    Long lasting
    The shade Vieve is darker than I thought but it’s gorgeous. It’s very long-lasting and doesn’t transfer easily. Unfortunately, the product is wonky in the tube so one side is completely scratched from twisting it up and down. I hope it doesn’t break/fall out.
    Comin' in Haute
    Excellent lipstick. Very soft and a very comfortable wear. It has a matte finish but isn't drying and tops up easily throughout the day/evening. It also has a beautiful scent that isn't overpowering at all. It's a very versatile colour and I absolutely adore it.
    Not what it says
    I purchased the colour vieve it says it’s a nude a cool nude which I love well it’s not I would class it as a baby peach.
    Turned my lips purple
    I got the Nintease lipstick for Christmas. I really wanted to love it because I’m a fan of Jamie and had high hopes for her brand. The packaging is cute and the colour looks and feels gorgeous when I put it on. But I noticed after a couple of hours of wearing it, it had mostly worn off, apart from the outer edges, which had turned dark purple/grey. It looked like I’d got a dark purple lip liner on. So I decided to give it another try the day after and the exact same thing happened again. And this time I’d not had anything to eat. No idea why it did this but I’m pretty disappointed.
    Need better swatches
    I bought Vieve from the range as it looked like a pretty nude with a subtle pink undertone from the images. But the colour that turned up is different to what I expected. It's a lot more golden and not something that would suit every skintone. The texture is lovely and the packaging is great, but I don't think I'll be buying anything else from the range until there are better pictures.
    Treasure
    I bought this looking for a creamy nude lipstick based on reviews - it smells amazing, yet the colour is very different from the site and super drying, plus the undertone is just a joke - makes you look dead in 1 second. I am really disappointed as people raved about it, but I would rather buy a MAC one or an amazing CT lipstick - this one is 100% not worth the money.
    POWER SUIT!
    Stunning! Beautiful colour like nothing I have ever seen it’s a deep orangey-brown very 70’s as Jamie stated. Its the exact colour I wanted and was worried it wouldn’t be what I received but it’s amazing. I can’t wait for Ninetease. The packaging is very luxury well done Jamie can’t wait for more products from this brand.
    Comin’ in haute
    Love the magnet closure on the lipstick & shade is right up my street not too light or too dark literally my perfect nude. It’s more of a peachy undertoned brown & is quite a neutral shade on my complexion I love it so far. Very comfortable on the lips and a very opaque shade one swipe is very full coverage on the lips. Only con is the packaging feels very plasticky but looks very luxe, that doesn’t bother me too much however as the formula of this lipstick is a 10/10 and that’s what counts. Officially obsessed!
    WOW
    I’m at an age where I’m not easily shocked by make up. I know what I want and what I expect from a certain price point. I bloomin LOVE this lipstick! The payoff is full on BOOM! Usually with a nude they’re a bit meh and it’s apply-blot-apply etc to get any real colour, that or you look like you’ve coloured your mouth in with a crayon! That’s how it was in the 90s. Jamie has smashed it with this. From that reassuring click of the magnetic closure to the way the bullet feels in the hand and on the lip. It has a reassuring smell that’s oo make up but not ew make up, the embossing on the bullet itself, every little detail is thought of and just so. I will be buying more of that I’m certain.
    Pleasantly Surprised
    I love Jamie. I have a real problem trying to find nude lipstick that doesn’t wash me out. I purchased Treasure based on swatches online and Rumour liner. When it came I was underwhelmed, it was lighter than expected. I applied expecting to be disappointed. Oh how I was wrong, the lipstick with the liner is just stunning, so pretty, creamy, and doesn’t wash me out. I got straight back on and ordered Comin' in Haute and Brat liner again, both are beautiful. I’m blonde, blue-eyed, and light skin tone for reference
    Lovely
    Purchased it after seeing it on in the frow's Instagram stories. Vieve is a really nice colour although it's a darker nude than I would normally go for my skin tone, it's more of a beige. Love the texture and staying power though!
    So Beautiful!
    A truly beautiful lipstick! I got the shade Treasure which is the perfect light peach nude I’ve been looking for! This shade goes very well with so many looks, the soft matte finish is not drying and it lasts pretty good! Would definitely get more shades and support this small amazing brand ❤️
    Mac dupe!!!
    The closest dupe I’ve ever found to the Jamie Genevieve Mac lipstick! New fave.
    Formula good but colour is off
    I bought treasure lipstick to wear with rumour liner. Jamie wears this combo together. I have a warm olive medium skin tone, but this just didn’t work for me. Treasure is so light and rumour is so dark for me.
    Jamie your a genius!
    Absolutely love, got bark lip liner and vieve modern matte lipstick, they are the BEST combo! The formula, packaging, application is just 100%. And it’s all vegan and cruelty free. Love supporting Jamie as I’ve followed her for years and she has just nailed it with Vieve, can’t wait to try more! X
    Vieve
    I wanted to love this lipstick but I really don’t, I don’t think it’s a very wearable colour that could just be my skin tone but it does seem on the orange side to be a natural nude. It does seem a nice formula and lasted well on my lips, great for an insta pic with a dark liner but as a day-to-day lipstick unfortunately not. Worn once and probs won’t wear again.
    mac, but make it vegan and cruelty free
    I find MAC quality is the gold standard for matte lipsticks, but I think Jamie Genevieve has cracked the code. I bought Vieve and it’s the perfect nude, very reminiscent of Honeylove but... better! I love doing a darker liner with it for a full 90s lip. Incredibly comfortable to wear too.
    Lipstick
    Unfortunately, the colour was nothing like the swatch shown on the page so a very dull nude almost morbid looking ... Lovely lipstick if the colour was better.
    Gorg lippy
    Beautiful formula and colour of nude. Must be work with a lip liner though.
    Just wow
    I've been wearing makeup for quite awhile now but I've never tried nude lipsticks before as I've just never seen the appeal or seen any that caught my attention. Of course when Jamie came out with her own I had to try it out. I first purchased Comin in Haute because it's a darker nude which I figured would help ease me in. I lined my lips with Bark and I was instantly converted. I couldn't believe how nice my lips looked! It glided on easily and felt smooth for it to be a matte formula. I tested it out for work and ended up working 13hrs and from eating lunch, snacks and drinking water the lipstick DID NOT BUDGE. It looked just as good as it had when I first applied it. I also bought Ninetease and love that one as well. Currently waiting to receive Treasure in the mail. I definitely recommend these lipsticks.
    Comin' in Haute
    Bought and the Bark lip liner and together they make the perfect 90's lip! I love a brown/nude lip but even for me it's a bit too 90's for me. Only issue is there needs to be more swatches and better descriptions on each shade as it's hard to pick!
    Stunning!
    I received the shade ninetease for xmas and i love it! It is really my fave new nude lipstick and is so easy to apply. Using different shades of lip liner and lighter lipsticks on top, it can be so versatile and create many different looks! LOVE!
    Treasure, ninetease, Bark, Tailoured
    Beautifully coloured lipsticks.
    Amazing!
    Ordered this and saw some reviews that it was really drying but this is so good! Can barely feel anything on the lips. I worried that the tones would be too cool-toned but they look so nice. Ordered another colour.
    Stunning formula and range
    A nude lip is my go to and as soon as I heard Jamie was bringing out her own I had to buy, her formula is smooth, pigmented and non drying. I thought I owned ‘comfortable’ matte lipsticks but these are in a league of their own. Can’t wait to see if she brings out more colours in this formula
    Power Suit Power!
    Okay, so, two things: I'm a Jamie G lover and a matte lipstick hater.. do you see my dilemma. Modern Matte made my ears perk up and after hearing Jamie speak about the formulation and seeing it be applied I thought I'd give it a red hot go and boy am I glad I did. It's the softest, most smooth, pigmented lipstick I've ever applied on my lips. It's so comfortable, far from drying, and I just feel like an absolute boss lady when wearing it. Even though the formula is the most important thing we can't forget the finer details, the magnet close gives you the feel of hanging up on someone back in the flip phone days, the "Vieve" engraved on the bullet is a perfect touch of personalisation and class. Now, the colour is a beautiful orangey-brown it's not too dark for everyday wear, it's fun but also "I'm here to talk business". I now can't wait to buy the rest of them, I bought my mum Comin' in Haute for Christmas and I'm struggling not to keep it for myself.
    Gorgeous!
    I love the look of nude lipsticks, but many don’t suit my olive (with yellow undertone) skin. Thought I’d take a punt on power suit and I’m so glad I did! The texture is lovely - matt, without being a flat matt. Power suit has a warm undertone and it looks great either straight from the bullet or dabbed on with your finger for a more natural look. I wore it for a very wet and windy dog walk and was pleasantly surprised to see it was still on (and where it should be) when I got home! Ninetease is next on my radar!
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