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    Get a FREE Makeup Blending Sponge & UOMA Bag with any £40 spend on UOMA Beauty

    Frustrated by the lack of inclusion and diversity in the beauty industry, make up maven Sharon Chuter created UOMA BEAUTY – the first ‘Afropolitan’ make up brand – with the aim of creating high-quality formulas that are created for everybody from the inception. Advocate for self-love, representation and make up with meaning, Sharon’s ground-breaking range has been formulated to suit a vast number of skin tones and needs – which is why they use an innovative shade identifier known as the Fitzpatrick scale, which measures skin’s reaction to the sun. From this, UOMA BEAUTY have identified six beauty categories depending on undertone, skin chemistry and common issues associated with said skin type, to create an all-inclusive range where everyone can find their ‘Skin Kins’. Modern, powerful and rebellious, this innovative line is the beginning of a long-awaited beauty revolution – and we couldn’t be more ready to join the new frontier…

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