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This high-strength, low-irritation serum has been proven to soften fines lines, improve pigment problems and revitalise skin. A water-free solution, this stars a 5% concentration of advanced retinoid active ‘Granactive Retinoid’, which has been shown to defy ageing without any of the irritation commonly caused by retinol use. This is The Ordinary’s higher strength formulation, for a more moderate version, try {Granactive Retinoid 2% in Squalane}.
Keen to improve your skin with the age-defying prowess of a retinoid but put off by the potential side effects? The Ordinary’s Granactive Retinoid 5% in Squalane could be the solution – a high strength, zero-to-low irritation serum that’s been proven to soften fine lines, improve pigmentation problems and revitalise skin, causing it to look fresher and more youthful. ‘Granactive Retinoid’ is a next-generation retinoid active technology, which can not only achieve better anti-ageing results than traditional retinol but do so without the irritation commonly associated with it (it often causes redness and flaking). It still makes the skin more sensitive to UV radiation, however, so thorough protection is recommended.
Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil
- The Ordinary
- 30ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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Total Price: £23.30
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The Ordinary Granactive Retinoid Serum 5% in Squalane 30ml
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This high-strength, low-irritation serum has been proven to soften fines lines, improve pigment problems and revitalise skin. A water-free solution, this stars a 5% concentration of advanced retinoid active ‘Granactive Retinoid’, which has been shown to defy ageing without any of the irritation commonly caused by retinol use. This is The Ordinary’s higher strength formulation, for a more moderate version, try {Granactive Retinoid 2% in Squalane}.
Keen to improve your skin with the age-defying prowess of a retinoid but put off by the potential side effects? The Ordinary’s Granactive Retinoid 5% in Squalane could be the solution – a high strength, zero-to-low irritation serum that’s been proven to soften fine lines, improve pigmentation problems and revitalise skin, causing it to look fresher and more youthful. ‘Granactive Retinoid’ is a next-generation retinoid active technology, which can not only achieve better anti-ageing results than traditional retinol but do so without the irritation commonly associated with it (it often causes redness and flaking). It still makes the skin more sensitive to UV radiation, however, so thorough protection is recommended.
Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil
- The Ordinary
- 30ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: £23.30
Add both to basket
Customer Reviews
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Great gentle retinoid
I love this product. I use it on my neck every evening to prevent signs of aging. It’s very gentle, I’ve never had any peeling or redness like I’ve had with other retinoids. Would definitely recommend.
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Great item
This is brilliant stuff but I found using only once a week gave better results
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Didnt notice any diffence
I didnt notice any improvement with this product.
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Brilliant
My skin has been looking a little lacklustre lately, as I’ve been trying to spend less on my monthly skincare. This serum has absolutely transformed my skin though, and as no issues dispute my sensitive skin.
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Great staple
Very hydrating and great for counteracting the drying effects of retinol. I do find the consistency a bit thick and sticky, and despite it sinking in quickly without leaving any real trace I've found myself mainly using this at night. It does work really well on my dehydrated and sensitive skin and I notice that fine lines are less noticeable and pronounced. You don't need much product as it spreads quite easily but it's difficult to dispense just a small amount with the dropper and I find myself wasting a fair bit of it this way, which brings down the rating somewhat for me, especially seeing as it's a little bit pricey for the amount you get. Would still highly recommend and will buy again.
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Ordinary
Good price for the product! Consistent use give good results and results are not always immediate!
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Good retinol
No irritation and glowy skin for a very affordable price.
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Loved
I loved it, but I didn’t really notice a change after using it for like quite a while
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Best product!!
I love ordinary products and it has shown great benefits to my skin! ♥️
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Effective but a little greasy
It takes a while to sink in and causes breakouts (which I understand can happen with retinol initially), but it makes my skin smooth and plump, so I’ll stick with it for now!
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