foundation finder | Cult Beauty

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MEET YOUR MATCH

HOW TO FIND YOUR FOUNDATION MATCH

There’s two elements when it comes to shade: skin tone, which is split into three categories (light, medium and deep), and undertones (cool, warm or neutral).

The range of formats are forever growing, and it really comes down to how you like to apply. The key ones? Liquids, creams, mousses, sticks and powders.

When it comes to finish, consider your skin type (dry, oily or combination) and personal preference, then pick between dewy, matte, satin and sheer.

Whether you prefer a more natural, skin-like appearance or a pigment-packed base, choose from light, medium or full coverage to get your desired canvas.

HERES HOW IT WORKS

ADVENT CALENDAR

LESSONS IN FOUNDATION FINDING

THE FUTURE OF FOUNDATION

Finding the right foundation online can be tricky! Wondering where to start? Here's everything you need to know.

BEST FOUNDATION FOR YOUR SKIN TYPE

We’re here to help steer you towards the best foundation for your skin type (not to mention your favourite finish and coverage).

BEST IN COMPLEXION

HYBRID HEROES

Find formulas powered by skin care, including liquids, creams and powders infused with complexion-caring ingredients.

ALL BASES COVERED

From foundations and concealers to blushers and bronzers, here’s everything you need to ace your base.

PLANET-FRIENDLY FORMULAS

Coverage with a conscious? Our planet-first foundations lead the way towards a more mindful beauty industry .

SHOP FOUNDATION BY BRAND