Get up to 15% OFF your first haul when you spend £25 with code FIRST15

FACE SERUMS

592 results

If you're looking to target specific skin concerns, serums are the answer to your prayers. Their highly-concentrated, lightweight formulation means they're able to deliver potent, problem-solving ingredients directly to skin's lower levels for maximum impact — so, whether you need some vitamin C to counteract dullness or hyaluronic acid to boost moisture levels, serums have you covered.

Sort by

Products

  • Sponsored

    Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops 30ml

    BACK IN STOCK

    Back by popular demand, move quick to get this beauty hero before it sells out again.
    SHOP NOW
    4.61 Stars 641 Reviews
    £34.00
  • Sponsored

    Drunk Elephant B-Goldi Bright Drops 30ml

    4.62 Stars 73 Reviews
    £34.00
  • Sponsored

    Drunk Elephant C-Firma Fresh Day Serum 28ml

    4.34 Stars 93 Reviews
    £70.00
  • Glow Recipe Strawberry Smooth BHA+AHA Salicylic Serum 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.53 Stars 293 Reviews
    £39.50
  • OLE HENRIKSEN Double Rewind 0.3% Pro-Grade Retinol Serum 30ml

    NEW IN

    This beauty thrill has just landed — move quick to bag it before everyone else!
    SHOP NOW
    4.67 Stars 9 Reviews
    £59.00
  • Alpha-H Liquid Gold Midnight Reboot Serum 50ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.3 Stars 40 Reviews
    £74.99
  • Youth To The People Triple Peptide and Cactus Oasis Serum 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.64 Stars 28 Reviews
    £58.00
  • Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir

    4.45 Stars 166 Reviews
    from £27.00
  • REN Clean Skincare Evercalm Barrier Support Elixir 30ml

    4.63 Stars 19 Reviews
    £45.00
  • Glow Recipe Guava Vitamin C + Ferulic Dark Spot Serum 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.2 Stars 219 Reviews
    £43.00
  • Sunday Riley GOOD GENES Glycolic Acid Treatment 50ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.96 Stars 55 Reviews
    £100.00
  • The INKEY List Retinol Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.49 Stars 324 Reviews
    £14.00
  • Drunk Elephant C-Firma Fresh Day Serum 28ml

    4.34 Stars 93 Reviews
    £70.00
  • Youth To The People 15% Vitamin C and Clean Caffeine Energy Serum (Various Sizes)

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.48 Stars 116 Reviews
    from £21.00
  • SUMMER FRIDAYS CC Me Serum

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.47 Stars 167 Reviews
    £65.00
  • Medik8 Crystal Retinal 6

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.78 Stars 187 Reviews
    £69.00
  • Medik8 Hydr8 B5 Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.61 Stars 54 Reviews
    £45.00
  • Sunday Riley A+ High-Dose Retinoid Serum 50ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.68 Stars 57 Reviews
    £100.00
  • Dr. Barbara Sturm Hyaluronic Serum (Various Sizes)

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.43 Stars 94 Reviews
    £85.00
  • Bondi Sands Gold'n Hour Vitamin C Serum 30ml

    3.67 Stars 3 Reviews
    £9.99
  • Dr. Barbara Sturm Glow Drops

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    3.97 Stars 38 Reviews
    from £45.00
  • HoliFrog Moonbeam Retinol Treatment Serum 30ml

    4.0 Stars 3 Reviews
    £59.00
  • Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops 30ml

    BACK IN STOCK

    Back by popular demand, move quick to get this beauty hero before it sells out again.
    SHOP NOW
    4.61 Stars 641 Reviews
    £34.00
  • Glow Recipe Watermelon Glow Niacinamide Dew Drops 40ml

    TRENDING

    You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
    SHOP NOW
    4.59 Stars 1045 Reviews
    £33.00
  • The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.44 Stars 1183 Reviews
    £5.00
  • The Ordinary Niacinamide 10% + Zinc 1% Supersize Serum 60ml

    SUPERSIZE

    Discover our range of supersize products.
    SHOP NOW
    4.71 Stars 281 Reviews
    £9.00
  • The Ordinary Hyaluronic Acid 2% + B5 30ml

    NEW IN

    This beauty thrill has just landed — move quick to bag it before everyone else!
    SHOP NOW
    5.0 Stars 10 Reviews
    £8.80
  • Glow Recipe Watermelon Glow Niacinamide Dew Drops 15ml

    4.6 Stars 110 Reviews
    £19.00
  • The Ordinary Hyaluronic Acid 2% + B5 60ml

    NEW IN

    This beauty thrill has just landed — move quick to bag it before everyone else!
    SHOP NOW
    4.57 Stars 7 Reviews
    £15.50
  • The Ordinary The Skin Support Set

    TRENDING

    You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
    SHOP NOW
    £11.00
  • The Ordinary Niacinamide 10% and Zinc 1% Duo

    TRENDING

    You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
    SHOP NOW
    4.78 Stars 54 Reviews
    £10.00
  • The Ordinary Salicylic Acid 2% Solution 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.58 Stars 97 Reviews
    £6.10
  • The Ordinary Caffeine Solution 5% + EGCG 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.02 Stars 498 Reviews
    £8.40
  • The Ordinary Retinol Serum 1% in Squalane 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.51 Stars 159 Reviews
    £8.50
  • Paula's Choice 10% Azelaic Acid Booster 30ml

    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)
    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

    FREE GIFT

    Get a FREE Travel 1% Retinol Treatment 5ml (Worth £13) With Any £45 spend on PAULA'S CHOICE. Only while stocks last.
    SHOP NOW
    4.55 Stars 193 Reviews
    £40.00
  • The Ordinary Soothing and Barrier Support Serum 30ml

    4.54 Stars 105 Reviews
    £17.30
  • BYOMA Barrier+ Treatment 50ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.6 Stars 15 Reviews
    £16.99
  • The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.61 Stars 524 Reviews
    £9.70
  • Medik8 Crystal Retinal 3 Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.73 Stars 205 Reviews
    £49.00
  • KraveBeauty Oil La La 45ml

    EXCLUSIVE

    You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
    SHOP NOW
    4.8 Stars 15 Reviews
    £28.00
  • KraveBeauty Great Barrier Relief Serum 45ml

    BACK IN STOCK

    Back by popular demand, move quick to get this beauty hero before it sells out again.
    SHOP NOW
    4.58 Stars 43 Reviews
    £28.00
  • The Ordinary 10% Argireline Solution 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.1 Stars 240 Reviews
    £9.20
  • The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.54 Stars 259 Reviews
    £10.40
  • BYOMA Hydrating Recovery Oil 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.69 Stars 86 Reviews
    £13.99
  • The INKEY List Hyaluronic Acid Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.56 Stars 464 Reviews
    £9.00
  • Paula's Choice Clinical 1% Retinol Treatment (30ml)

    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)
    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

    FREE GIFT

    Get a FREE Travel 1% Retinol Treatment 5ml (Worth £13) With Any £45 spend on PAULA'S CHOICE. Only while stocks last.
    SHOP NOW
    4.64 Stars 116 Reviews
    £59.00
  • The Ordinary Multi-Peptide Lash and Brow Serum 5ml

    4.27 Stars 478 Reviews
    £14.20
  • The Ordinary Alpha Arbutin 2% + HA Concentrated Serum 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.46 Stars 289 Reviews
    £10.50
  • The Ordinary Retinol Serum 0.5% in Squalane 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.55 Stars 115 Reviews
    £7.80
  • Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)
    Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

    FREE GIFT

    Get a FREE Travel 1% Retinol Treatment 5ml (Worth £13) With Any £45 spend on PAULA'S CHOICE. Only while stocks last.
    SHOP NOW
    4.3 Stars 98 Reviews
    £13.00
  • The INKEY List Supersize Hyaluronic Acid Serum 100ml (Worth £26.63)

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.83 Stars 83 Reviews
    £22.00
  • Medik8 Crystal Retinal 10

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.83 Stars 107 Reviews
    £89.00
  • BYOMA Sensitive Retinol Oil 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    5.0 Stars 3 Reviews
    £17.99
  • The INKEY List Super Solutions 10% Azelaic Acid Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.48 Stars 60 Reviews
    £16.00
  • The Ordinary Multi-Peptide + HA Serum 30ml

    4.47 Stars 60 Reviews
    £15.90
  • The INKEY List- 15% Vitamin C and EGF Serum 30ml

    100 BONUS POINTS

    Receive 100 Bonus Points (a.k.a) £5 credit when you spend over £50 on B-Corp brands. Status Points will be awarded to your account once your order dispatches and will be valid for one year. You must then going into the My Rewards Section of your account to to convert this into credit, which will then be valid for 30 days. Credit can be redeemed as a payment method in the checkout section once this has been converted. Spend thresholds only applicable after any discounts have been applied.
    SHOP NOW
    4.22 Stars 152 Reviews
    £15.00
  • The Ordinary 100% Organic Cold-Pressed Argan Oil 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.42 Stars 185 Reviews
    £7.40
  • The Ordinary Granactive Retinoid Serum 5% in Squalane 30ml

    CULT CONSCIOUS

    Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
    FIND OUT MORE
    4.48 Stars 159 Reviews
    £15.90