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Victoria Beckham Beauty Future Lash Mascara

Current price: £26.00

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Product Description

Born out of a frustration with lacklustre mascara formulas that were always smudging, flaking, or harming lashes, the ever-discerning minds behind Victoria Beckham Beauty set out to craft a modern alternative. Delivering instant definition as well as strengthening lashes over time, the hyper-innovative Future Lash Mascara achieves a full, fluttery effect.

Ditching outdated ingredients that leave lashes brittle, stiff and heavy, they elected to harness cutting-edge, plant-derived polymers that create flexible volume and extension-like length — all without running the risk of flaking or breaking. The formula is also laced with a plant-based complex composed of shea butter, niacinamide, panthenol and vitamin E that cares for every lash; nourishing and conditioning, it reveals longer, ultra-fluttery lashes immediately and stronger, healthier lashes with continued use. Recognising the pain of scrubbing your eyes after a long day, it's designed to be 100% removable with warm water thanks to the exclusive water-activated Instant Removal Technology (IRT) that enables the formula to gently detach, transforming into tiny water-soluble filaments that rinse away entirely and will not bioaccumulate in the environment.