Urban Decay Subversion Lash Primer 8.5ml
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Customer Reviews
5 stars rating 29 reviews
4 stars rating 6 reviews
3 stars rating 9 reviews
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Top Customer Reviews
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Superb
Have used many, this is the best so far!
by Cherrybaby Verified Purchase
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Great lash primer!
I use lash primers for decades! Absolutely recommend. This one and the one from Lancome, although the one from Lancome costs more and has less product! So, Urban Decay all the way!
by @oliko29 Verified Purchase
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The best for setting brows!
Not only has this worked wonders for my lashes, but it is the best for styling and giving your brows a laminated look…and it keeps them strong too! Highly recommend!
by Steph Verified Purchase
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Game changer
Helps separate the clumps of mascara. Gives the appearance of thicker lashes
by Saphina Verified Purchase
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OMG!!!
What a beautiful product!!! I apply with a thin brush n wear as a liner as it’s very bright and pigmented and I’m over 50 so it’s a bit too much for all over the lid. If I was 20 I’d probably wear it as lipstick 😂 I get lots of compliments on the gorgeous peacock gold shimmery colour. My fave going ‘out out’ product!!
by Jo Verified Purchase
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Good but not great
Not bad…it does thicken and lengthen but I was hoping it would last longer, as my mascara seems to wear off more quickly when I wear it.
by Jo Verified Purchase
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Just ok...
I always use a lash primer as my eyelashes are absolutely nothing to write home about. I usually use the Mac lash primer but Cult Beauty don't sell Mac. It's ok. Not my favourite and would probably not repurchase.
by Catherine Verified Purchase
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Great Disappointment
This product was for me a great disappointment- thick , clumpy and pretty unpleasant to use - have put it where it belongs in the bin!
by Emma Verified Purchase
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Highly recommended
I love it, it will cover the lashes in very good and smooth way, and once you apply the mascara it will look very nice.
by Noufa
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Love
This is amazing underneath your mascara. I always re purchase.
by Nic Verified Purchase
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