Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

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Image 1 - A purple tube of Urban Decay Eyeshadow Primer Potion is shown next to a list of product features which reads LONG-LASTING FORMULA CREASE-RESISTANT SUPER-CREAMY TEXTURE VEGAN URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL. Image 2 - Two close-up images show an eye with purple eyeshadow, the left eye showing creasing, the right eye showing smooth eyeshadow, with the text PREVENTS CREASING WITHOUT WITH. Image 3 - A purple tube of Urban Decay Eyeshadow Primer Potion with applicator and swatch is shown with the text URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL SUPER CREAMY TEXTURE. Image 4 - Image shows close-ups of eyes with purple, lilac, and yellow eyeshadow looks, with text labels WITHOUT and WITH on the bottom yellow eyeshadow comparison. Image 5 - A doe-foot applicator tip covered in makeup is shown over a swatch with the text EASY PRECISION APPLICATOR. Image 6 - Two tubes of Urban Decay Eyeshadow Primer Potion, labeled UD URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL, are shown side-by-side in a full size and a travel size, with text labels pointing to them FULL SIZE and TRAVEL SIZE.

A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.

If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.

The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*

*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.