RMS Beauty Defining Mascara - Black

A long time in the making, RMS Beauty’s stand-out, all-natural mascaras were well worth the wait! With mineral-rich pigments and certified organic oils, butters and waxes, the lash amplifying formula of the ‘Defining’ option is Ideal for those whose lashes are naturally long and lustrous, lengthening and separating to create the impression of full, fluttering fringes with just a quick wave of its magical wand. Although not 100% organic, both formulations are 100% natural and eco-cert approved (although RMS Beauty has elected not to seek certification, believing that that the US guidelines are currently too ambiguous). The mascaras also have ‘Parfum’ listed as an ingredient, but please be aware that this a natural blend of essential oils and not artificial in any way.

Rose-Marie Swift (the RMS in RMS Beauty) believes that skin is a ‘mirror to your gut’ and creates products based on the ‘raw food’ principle; using only the finest ingredients, their efficacy is not compromised by exposure to heat or chemicals, creating a mineral make-up range that delivers outstanding results. These densely pigmented black mascaras are perfect for those who prefer natural and organic beauty products – conditioning lashes whilst granting incredible length, separation or volume (depending on which weapon you arm yourself with). Long-wearing and smudge resistant, they’re durable yet easily removed with RMS Beauty’s Raw Coconut Cream. Kind to eyes and the environment? We’ll take one of each please…

Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides CI 77491, CI 77492, CI 77499 *Certified Organic Gluten Free Formula Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to clean lashes daily. Remove easily with rms beauty raw coconut cream. Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.