Briogeo

Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream 118ml

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Image 1 - Split view of long dark curly hair showing reduced frizz and enhanced definition with text reading before after. Image 2 - Woman with curly blonde hair holds a teal squeeze tube of hair cream reading Briogeo Style + Treat. Image 3 - Yellow infographic with oil drops plum and citrus slices reading Super B-Complex Plum Oil Yuzu Extract. Image 4 - Two teal tubes of Briogeo hair cream dispensing white product below text A lightweight texture that dries touchably soft.

Inspired by the vibrancy of New York City and its core values of individuality, positivity and transparency, Briogeo dreams up hair care heroes for all, leaving no tresses behind. Committed to innovation and inclusivity, the brand's formulas not only shield your strands, but protect planet Earth's inhabitants too. How? By only using cruelty-free ingredients, which are 90 to 100 percent naturally derived. The Yuzu + Plum Oil Soft Power Air Dry Cream (118ml) is no exception. It smooths and enhances natural hair texture for effortless styling.

Briogeo's Yuzu + Plum Oil Soft Power Air Dry Cream (118ml) delivers 24-hour hold while still leaving strands feeling silky soft.

This leave-in lotion can be scrunched, twisted, braided and combed through tresses to smooth and emphasise the natural pattern of your hair as it air dries. It's powered by a nourishing cocktail of highly conditioning ingredients (think panthenol, squalane and quenching plant oils) that leaves locks hydrated while taming unruly flyaways too. What else? The freshly fragranced formula infuses strands with notes of sparkling citrus, green florals and warm musk that will linger long after your lengths have dried. Wash day styling has never felt simpler.

Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol. * Coconut, vegetable, or plant derived * Dérivé de la noix de coco, de légumes ou de végétaux.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed. For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.