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Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. Joining the ranks is the Rise Mascara — available in a full size (8g) or handy travel size (4g) — which promises to thoroughly raise the bar on your lash game. Imagine your perfect mascara; we bet you’re thinking something along the lines of a formula that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging? Well this mascara does all that while also containing 93% naturally-derived ingredients.
Level up your lashes with the Rise Mascara, a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.
For impressive precision and buildable volume, look to the formula’s ‘Lash-Wrap Technology’, which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.
Hold brush in line with the curve of your lashes. Swipe root to tip and build for more volume. Use the tip of the brush to define inner and lower lashes.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
Milk Makeup Rise Mascara (Various Sizes)
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Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. Joining the ranks is the Rise Mascara — available in a full size (8g) or handy travel size (4g) — which promises to thoroughly raise the bar on your lash game. Imagine your perfect mascara; we bet you’re thinking something along the lines of a formula that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging? Well this mascara does all that while also containing 93% naturally-derived ingredients.
Level up your lashes with the Rise Mascara, a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.
For impressive precision and buildable volume, look to the formula’s ‘Lash-Wrap Technology’, which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.
Hold brush in line with the curve of your lashes. Swipe root to tip and build for more volume. Use the tip of the brush to define inner and lower lashes.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
Customer Reviews
Top Customer Reviews
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Nice mascara
I really like this mascara! I have quite long lashes so I buy mascara for the colour rather than for enhancing and exaggerating the length. This one looks really natural and I also love the packaging!Â
Report this reviewNot many redeeming qualities…
I rarely leave negative reviews but I felt I had to for this. First up, it smells horrid. From the day I opened it it smelt very strong, like stale coffee and alcohol?! I don’t normally go around sniffing mascara but this was noticeable. Second, it doesn’t really do a lot on the lashes. It takes a long time and lots of coats to achieve a decent result. And last, it flakes and smudges like no tomorrow. Perhaps the only redeeming feature is the cool textured packaging. Shame as I quite liked the Milk Kush mascara.Â
Report this reviewMakes my lash look WOW!
I have very straight eye lashes which I usually curl before using mascara. I was in a rush when I first used this mascara so didn't curl them and I amazed with the result. They made my eyelashes look curled up and definitely thickened. I think that once I've had it a while it might get clumpy. Hasn't happened yet (it's only a few weeks), but the wand does hold a lot of product. Fingers crossed it won't.
Report this reviewStaff review
I love the brush on this mascara, as it covers all my lashes in one coat! It's perfect if you love a natural look, but I wouldn't reach for it if I wanted a strong lash moment. It's not super lengthening, which makes it a better day time mascara. I would use Mik's Kush mascara more, as it is more dramatic!
Report this reviewDisappointed
I am disappointed the brush itself is great but there is way too much mascara inside which makes the end effect less the ideal and requires othere mascaras to brush the extra filling out.
Report this reviewBeautiful Rise
The instant effects of this mascara on me are just stunning, sadly it's not the right formula for me as my uniquely oily eyelids still saw smudging and flaking within an hour of application, and the curl fell not long after. This is coming from someone with extremely fussy lashes though, and I was bowled over at how amazing my lashes looked as I first applied this, which is no doubt how well this will work for most people. It is quite a dry formulation too, with a bigger brush so those with a smaller or hooded eye like me may struggle with this, but the easy to hold packaging is incredibly inclusive for anyone with dexterity issues. Just another small but incredibly inclusive way that Milk really welcomes everyone into their brand.
Most Helpful Reviewer
Great Brush!
What I like most about this mascara is the shape of the brush. It grips every single lash and gives me a lovely fluffy look! I also love that the formula is on the dryer side which is what I prefer. I did find that it smudged a bit towards the end of the day so I would probably not wear it in the summer but it's a lovely mascara for "dressed down" days.
Report this reviewI get why it's called Rise
It definitely holds a curl and adds some length. I haven't experienced any flaking with this mascara yet. The only reason I'm giving it 4 stars is that it's a dry formula and I normally go for mascara with a wet consistency!
Report this reviewNatural lashes
I'm a massive fan of the KUSH mascara/ Milk in general so I was excited to try this! Firstly, I really like the packaging - I've tried so many mascaras over the years and this is definitely something a bit different and stands out in my collection. Now onto the actual formula! It gave my lashes a nice amount of volume and curl but I just wasn't blown away - having said this I am a bit lazy with mascara so I like something that is going to give me volume straight away rather than something you need to build up. I know this is supposed to be more natural compared to 'KUSH' and I think this would be an amazing mascara for those who want something natural for the daytime/ throughout the week. I will definitely be using this mascara, however, I just probably wouldn't repurchase it as there are others I prefer.
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