Cult Status FAQs

You will automatically be enrolled into our loyalty programme when you create a new Cult Beauty account or log in to an existing account. This means you don’t need to sign up separately to Cult Status.


We recommend that you opt-in to our email marketing to ensure you receive updates about your Cult Status account.


Cult Status launched on 6th April 2022 to customers on www.cultbeauty.co.uk and on 10th May 2022 to customers on www.cultbeauty.com.

You’ll earn one Status Point for every £1 you spend on www.cultbeauty.co.uk and one Status Point for every €1 you spend on www.cultbeauty.com (excluding shipping fees). 


If you shop across both sites, your Status Points will not be linked and cannot be transferred between sites.


For every 100 Status Points you’ll earn £5 credit on www.cultbeauty.co.uk, and €5 credit on www.cultbeauty.com.


Cult Status supports all available currencies. The value of Status Points will be based on the GBP value of a product on www.cultbeauty.co.uk and the EUR value of a product on www.cultbeauty.com, even if you’re shopping in another currency.

All orders are eligible for Status Points. 

If you shop across www.cultbeauty.co.uk and www.cultbeauty.com, the total Status Points earned on each site will be separate and cannot be combined or transferred.

Status Points will not be issued for any shipping costs or for the purchase of any Cult Beauty gift-vouchers. Free gifts including Cult Beauty Goody Bags are not eligible for Status Points.

If you’re using a promotional code with your order, the Status Points you earn will be based on your final order value once the promotional code has been applied.

Please note if we are unable to ship your order for any reason, then you will not earn Status Points.

You can view your Status Points balance by signing into Cult Beauty, selecting My Account followed by Loyalty Reward.

If you’ve recently made an order, your Status Points will update as soon as your full order has been shipped.

Click here to sign into your Cult Beauty account.

Your Status Points will be valid for 12 months from the date they are credited to your account.

If you return an order, the Status Points you earned on that order will be removed from your account. 

If you’ve redeemed Loyalty credit on an order which you subsequently return, the credit will be reissued to your account.

For every 100 Status Points you earn, you’re eligible for £5 credit on www.cultbeauty.co.uk and €5 credit on www.cultbeauty.com. Credit increases in increments of 5, as illustrated below:


100 Status Points = £5/€5 Credit

200 Status Points = £10/€10 Credit

300 Status Points = £15/€15 Credit

400 Status Points = £20/€20 Credit

500 Status Points = £25/€25 Credit

1000 Status Points = £50/€50 Credit


To add credit to your account, log in to your Cult Beauty account, within My Account select Loyalty Reward sand convert your Status Points into credit.

When you’re ready to spend your credit, fill your shopping bag and head to checkout. You’ll have the option to select Account Credit as one of your payments methods.

You can save you credit for up to 30 days after you’ve converted it. You can view your credit balance by signing into your Cult Beauty account here and heading to Account Credit under the Account Settings.

You have 30 days to redeem your credit, make sure you only convert it when you’re ready to shop!

Expired credit cannot be reissued.

Cult Status is available to all International customers via www.cultbeauty.co.uk and www.cultbeauty.com.

If you’re shopping in a different currency, you’ll still receive credit when you earn 100 Status Points.

Status Points are always based on the GBP value of a product if you’re shopping on www.cultbeauty.co.uk and the EUR value of a product if you’re shopping on www.cultbeauty.com.

Loyalty Credit is available in all eleven currencies offered on www.cultbeauty.co.uk and www.cultbeauty.com. Once converted, Loyalty Credit cannot be exchanged to a different currency, therefore you must convert your Status Points in the currency you wish to redeem it.

The value of Loyalty Credit is determined by the applicable conversion rate and may be subject to change.

The current rates on www.cultbeauty.co.uk are:
30 AED Credit, $10 AUD Credit, 7 CHF Credit, ¥45 CNY Credit, €6 Credit, $50 HKD, 25 ₪ ILS, ¥750 JPY, 25 SR SAR, S$10 SGD, $10 USD

The current rates on www.cultbeauty.com are:
25 AED Credit, $10 AUD Credit, 6 CHF Credit, ¥40 CNY Credit, £4 Credit, $50 HKD, 20 ₪ ILS, ¥650 JPY, 25 SR SAR, S$10 SGD, $6 USD

Cult Status launched on 6th April 2022 to customers on www.cultbeauty.co.uk and on 10th May 2022 to customers on www.cultbeauty.com.

Customers will start earning Status Points on orders placed from these dates.

Your Status Points balance determines your Cult Status Level:

0 – 99 Status Points = Cult Status

100 – 249 Status Points = Level One

250 – 999 Status Points = Level Two

1000+ Status Points = Level Three

Levels are valid for 12 months from the date you entered that Level.

Your Cult Status Level will be valid for 12 months from the date you entered that Level. During this 12-month period, you’ll need to earn the qualifying number of Status Points to remain in that Level, or you’ll risk being moved down a Level.

· To maintain Level One, you need to earn a minimum of 100 Status Points

· To maintain Level Two you need to earn a minimum of 250 Status Points

· To maintain Level Three you need to earn a minimum of 1000 Status Points

If you do not meet the qualifying Status Points total within 12 months, you will automatically be moved down a Level(s). If you’re opted-in to our marketing communications, we will email you a reminder before your Level expiration date.

Please note you may also move down a Level due to a refund.


To receive your birthday reward, you must be opted-in to our email communications. We can only send your reward if you’ve added a valid date of birth to your account before the 1st day of your birthday month. To check if we’ve got your birthday please click here.

If we don’t have your birthday before the 1st day of your birthday month we will be unable to send you your code.

We aim to email you with your exclusive reward at the start of your birthday month. We’ll also send you reminders throughout the month as we know how busy your inbox can be!

We can only send you your exclusive birthday code if you’ve added a valid date of birth to your account before the 1st day of your birthday month. If we don’t have your birthday before the 1st day of your birthday month we will be unable to send you your code. To check if we’ve got your birthday please click here.

The code to redeem your birthday reward will be displayed in your birthday email from Cult Beauty, and in any birthday reminders we send you throughout the month.

This code is redeemable once at any point during your birthday month. Enter the code during checkout to apply it to your basket.

We can only send you your exclusive birthday code if you’ve added a valid date of birth to your account before the 1st day of your birthday month. If we don’t have your birthday before the 1st day of your birthday month we will be unable to send you your code. To check if we’ve got your birthday please click here.

Please contact Customer Services if you have a query about your birthday code.

Brand exclusions apply.

If you are in Level Two on www.cultbeauty.co.uk you’ll receive Free Standard Delivery on all UK orders. The cost of Standard Delivery will automatically be deducted from your basket when you check out.

If you are in Level Three on www.cultbeauty.co.uk you’ll receive Free Next Day Delivery on all UK orders. The cost of Next Day Delivery will automatically be deducted from your basket when you check out.

If you are in Level Three on www.cultbeauty.com you’ll receive a €10 delivery saving on every order. This will automatically be deducted from your basket when you check out.

At present, you cannot 'Opt Out' of Cult Status but if you prefer to not receive our emails, please update your contact preferences. 
You can view the Cult Status Terms & Conditions here