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Helping you to imagine you’ve spent the past two weeks on a sunny coastal beach, Loving Tan is home to an array of naturally derived tanning mousses, creams and shimmers that achieve a natural-looking tan anytime, anywhere. Their salon-inspired Deluxe Gradual Tan is perfect for tanning newbies, sceptics, or simply anyone looking for an impressively natural-looking glow. With each application of this nourishing lotion, skin is not only moisturised but bestowed with a beautifully subtle bronze, allowing you a buildable, streak-free application.
Part nurturing body moisturiser, part gradual tanner, the Deluxe Gradual Tan not only offers a subtle-yet-radiant bronze, but also enriches and softens skin with hydrating, nourishing ingredients.
Offering buildable colour that intensifies gradually over time — perfect for fake tan first timers or for extending the life of your existing tan — the tinted formula offers a helpful guide colour that makes application a dream (not to mention prevents streakiness). You’ll also find moisturising shea butter that soothes dryness and improves skin elasticity; acai extract to protect your skin from environmental stressors; and coffee extract to boost radiance.
Using your Loving Tan Deluxe Applicator Mitt and working in sections, apply to your body in smoothing movements. Apply sparingly to dry areas such as feet, ankles, knees, hands and elbows. Build a deeper tan by reapplying daily until the required depth of colour is achieved.
Water (Aqua), Isopropyl Myristate, Cetearyl Alcohol, Dihydroxyacetone, Glyceryl Stearate, Propanediol, Ceteareth-20, Cetearyl Glucoside, Butyrospermum Parkii (Shea) Butter, Coffea Arabica (Coffee) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Tocopheryl Acetate, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Metabisulfite, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerine, Sodium Benzoate, Glucose, Sorbitol, Sorbitan Isostearate, Polysorbate 60, Coumarin, Benzyl Benzoate, Limonene, FD&C Red No. 40 (Cl 16035), FD&C Blue No.1 (Cl 42090), FD&C Yellow No.5 (Cl 19140)
- Loving Tan
- 150ml
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from £41.90
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Loving Tan Deluxe Gradual Tan 150ml (Various Shades)
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£27.95
In stock
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4 instalments of £6.98 with clearpay Learn more
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Helping you to imagine you’ve spent the past two weeks on a sunny coastal beach, Loving Tan is home to an array of naturally derived tanning mousses, creams and shimmers that achieve a natural-looking tan anytime, anywhere. Their salon-inspired Deluxe Gradual Tan is perfect for tanning newbies, sceptics, or simply anyone looking for an impressively natural-looking glow. With each application of this nourishing lotion, skin is not only moisturised but bestowed with a beautifully subtle bronze, allowing you a buildable, streak-free application.
Part nurturing body moisturiser, part gradual tanner, the Deluxe Gradual Tan not only offers a subtle-yet-radiant bronze, but also enriches and softens skin with hydrating, nourishing ingredients.
Offering buildable colour that intensifies gradually over time — perfect for fake tan first timers or for extending the life of your existing tan — the tinted formula offers a helpful guide colour that makes application a dream (not to mention prevents streakiness). You’ll also find moisturising shea butter that soothes dryness and improves skin elasticity; acai extract to protect your skin from environmental stressors; and coffee extract to boost radiance.
Using your Loving Tan Deluxe Applicator Mitt and working in sections, apply to your body in smoothing movements. Apply sparingly to dry areas such as feet, ankles, knees, hands and elbows. Build a deeper tan by reapplying daily until the required depth of colour is achieved.
Water (Aqua), Isopropyl Myristate, Cetearyl Alcohol, Dihydroxyacetone, Glyceryl Stearate, Propanediol, Ceteareth-20, Cetearyl Glucoside, Butyrospermum Parkii (Shea) Butter, Coffea Arabica (Coffee) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Tocopheryl Acetate, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Metabisulfite, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerine, Sodium Benzoate, Glucose, Sorbitol, Sorbitan Isostearate, Polysorbate 60, Coumarin, Benzyl Benzoate, Limonene, FD&C Red No. 40 (Cl 16035), FD&C Blue No.1 (Cl 42090), FD&C Yellow No.5 (Cl 19140)
- Loving Tan
- 150ml
Frequently Bought Together



from £41.90
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best self tanner
Is the only self tan that I like, it looks really natural and the smell isn’t as strong as other tanners.
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Beautiful
Love this product for easy tan top ups or when im too lazy to tan!Â
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Best gradual tan
I am extremely  pale and have been fake tanning for over a decade so I have tried A LOT of different fake tans. This quite possibly is the best tan I have ever used. It is hard to build up to a nice colour without using a ton of product but after three uses I had a lovely deep golden (not orange) tan. The gradual tan applies nicely and dries super quick. The only small negative for me personally is the smell while it develops but if you apply overnight and then wash off the next day there is no left over smell.Â
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Very impressed
Couldn't believe how much colour this gave me. Beautiful smooth colour. Didn't look patchy or flakey when fading. Not sure how many applications it will give though. Not the biggest for the price
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Loving Tan
gives such a nice natural colour. for someone who is extremely pale this is the most natural looking tan i have seen. as it is a lotion it is completely streak free. love this and will definitely repurchase
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Nice tan
I like that this tinted moisturiser has a guide colour so you can see where you’ve already applied it as you would a mousse to ensure no spots are missed / try to avoid it streaking. It soaked in relatively quickly however it has caused breakouts on my chest. Only tried it as a top up after using the mousse so not sure on how good the colour looks by itself.Â
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Great colour, not streaky
Great gradual tanner that leaves my skin with a perfect, golden shade the next morning. I recommend applying with a tanning mit.
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Best
First day the medium one then I contour with the dark one the next day. Super natural results!
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Dream
Favourite gradual tan, no smell. No streaks. Realistic colour.
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Adore this!
No smell, lovely colour, feels hydrating what’s not to love!
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