LOLI Beauty Plum Elixir

Short for ‘Living Organic Loving Ingredients’, Tina Hedges created LOLI Beauty during a moment of realisation. Her epiphany? That the beauty industry needed to change, big time. Cue a swathe of skin and wellness essentials that strip everything back to the core of what matters: food. Nourishing us with the purest and most potent of ethically sourced, food-grade ingredients (suitable for even sensitive skin!), the Plum Elixir cocktails four plant oils for firm and supple skin with diminished fine lines and a radiant glow.

So much more than your average serum, the Plum Elixir offers enchantingly efficacious results for your parched skin, damaged hair and chapped lips.

Working to tackle stress as well as dryness, this youth-boosting, multipurpose formula smooths, restores, nourishes and recharges your glow-jo. The brand’s bestselling recipe is completely waterless and vegan – delivering a potent dose of the very best organic, food grade seed oils. Rich in fatty acids and vitamins A and E, antioxidant-rich plum kernel oil nourishes and hydrates even more effectively than argan oil, while vitamin C-rich pomegranate seed oil refines and brightens dull complexions – protecting them from aggressors and encouraging smooth, shiny locks. Tea seed oil soothes and balances with its anti-inflammatory and non-comedogenic properties that help to battle blemishes, while sea buckthorn deeply moisturises and heals with 190 bioactives (!) alongside omegas 3, 6 and 9 to boost collagen.

Prunus Domestica (Plum) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Camellia Oleifera (Tea) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil,* Tocopherol (Vitamin E)***, Helianthus Annuus (Sunflower) Seed Oil,* Rosmarinus Officinalis (Rosemary) Leaf Extract** (*) USDA Organic, food grade (**) organic (***) food grade

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply day and night to clean, damp skin as a serum or in place of your moisturizer.Use under makeup as a primer. Apply to dry hair to smooth and add shine, or massage into scalp as a pre-shampoo treatment. May be used on face, lips, body and hair. Can also be mixed into any mask or scrub.