Living Proof

Living Proof Prime Style Extender

£21.00

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There are few things more frustrating than spending time styling your strands, only for your lovingly crafted look to fall flat within hours. Hydrogen bonds are the secret to every hairstyle – they’re a network deep within the hair fibre, that when ‘set’ with heat and water, are temporarily fixed into your chosen shape. However, these bonds gradually breakdown during the day, which is where Living Proof’s Prime Style Extender Cream comes to the fore. Powered by the brand’s signature ‘Healthy Hair Molecule’ (OFPMA) - the proprietary technology that coats each individual hair with an ultra-thin, non-greasy shield that smooths, corrects and protects from root-to-tip, whilst re-establishing moisture balance and delivering UV and thermal protection – alongside priming emollients, that create a weightless shield to keep hydrogen bonds in place for up to 2 x longer than usual, this miraculous cream also helps repel dirt, so your hair needs less regular cleansing (ideal if your locks are chemically or colour treated).

Suitable for all hair types, Living Proof’s Prime Style Extender Cream is an innovative styling solution – developed to extend the longevity of your (not-so-natural) waves, curls or up-do. Wonderfully lightweight, this imparts invisible hold without compromising movement, so you locks look perfectly coiffed for as long as you need them to. Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans.

Water/Aqua/Eau, Octafluoropentyl Methacrylate (OFPMA), Myristyl Alcohol , Polyacrylate-13, Polysorbate 20 , Sorbic Acid, Caprylyl Glycol, PPG-2 Myristyl Ether Propionate , Phenoxyethanol, PEG-8 Stearate, Polyisobutene, Citronellol, Fragrance/Parfum, Citral, Geraniol, Butylphenyl Methylpropional, Limonene

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

On clean, damp hair generously apply Prime from roots to ends. Comb through and style as usual. Prime is so perfecting it can be used alone, yet so weightless it can be used under your favorite styling products. Tips + tricks: Use with Full for long lasting voluminous styles Use with No Frizz or Satin for long lasting, frizz-free, smooth styles