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    Lime CrimeUnicorn Hair Bubblegum Rose<p>Making all your hair fantasies come true, Lime Crime&#8217;s Unicorn Hair will leave your locks silky-smooth, smelling spring fresh and &#8211; of course &#8211; coloured with brilliantly bold, semi-permanent dye. In the dreamiest line-up of shades, the tints and full-coverage dyes are designed to last a long time and fade gracefully, so you can go on enjoying the colour effects. Kicking off the hypnotic tint hues is pastel baby pink &#8216;Bunny&#8217;, followed by pastel lilac &#8216;Dilute&#8217;, warm 'Caramel', Victorian rose 'Shook' and nude &#8216;Sext&#8217;, while the full-coverage options are deep burgundy-red &#8216;Chocolate Cherry&#8217;, traffic-stopping orange &#8216;Leeloo&#8217;, clean vibrant peach &#8216;Neon Peach&#8217;, warm rose &#8216;Bubblegum rose&#8217;, pink-red 'Lipstick' and crimson red &#8216;Valentine&#8217;. Formulated from only the purest, vegan ingredients, the dyes are gentle on hair and completely cruelty-free.</p>LIM014 Bubblegum Rose128308166520214504 stars, based on65 reviews 15.00Cult BeautyNew
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    Lime Crime Unicorn Hair

    Lime Crime
    Unicorn Hair
    ( 200ml )

    Add to wishlist
    Lime Crime Unicorn Hair Bubblegum Rose Mini Swatch
    Lime Crime Unicorn Hair Bunny Mini Swatch
    Lime Crime Unicorn Hair Chocolate Cherry Mini Swatch
    Lime Crime Unicorn Hair Neon Peach Mini Swatch
    Lime Crime Unicorn Hair Sext Mini Swatch
    Lime Crime Unicorn Hair Valentine Mini Swatch
    Lime Crime Unicorn Hair Lipstick Mini Swatch
    Lime Crime Unicorn Hair Shook Mini Swatch
    Lime Crime Unicorn Hair Caramel Mini Swatch

    Item added to bag

    • Why it's Cult

      Three years in the making, this semi-permanent hair dye is all your unicorn dreams come true (even if you’re positively grown up…) Designed by Lime Crime’s purple-haired CEO Doe Deere, this dynamic dye lasts longer than most and fades gracefully, formulated with only the purest, vegan ingredients that are gentle on hair. In full coverage and tint formulas, in a rainbow of 11 shades – from ‘Neon Peach’ to ‘Chocolate Cherry’ – this is the perfect way to go beautifully bold and transform your look.

    • Description

      Making all your hair fantasies come true, Lime Crime’s Unicorn Hair will leave your locks silky-smooth, smelling spring fresh and – of course – coloured with brilliantly bold, semi-permanent dye. In the dreamiest line-up of shades, the tints and full-coverage dyes are designed to last a long time and fade gracefully, so you can go on enjoying the colour effects. Kicking off the hypnotic tint hues is pastel baby pink ‘Bunny’, followed by pastel lilac ‘Dilute’, warm 'Caramel', Victorian rose 'Shook' and nude ‘Sext’, while the full-coverage options are deep burgundy-red ‘Chocolate Cherry’, traffic-stopping orange ‘Leeloo’, clean vibrant peach ‘Neon Peach’, warm rose ‘Bubblegum rose’, pink-red 'Lipstick' and crimson red ‘Valentine’. Formulated from only the purest, vegan ingredients, the dyes are gentle on hair and completely cruelty-free.

    • How to use

      How much to use:

      Short – bob 

      Thin hair – 1 jar

      Thick hair – 1 jar

      Below shoulder – waist length

      Thin hair – 2 jars

      Thick hair – 2-3 jars

      Longer than waist-length

      Thin hair – 3+ jars

      You'll need: gloves, applicator brush, clips, bowl, & an old t-shirt or cape. Cover all surfaces you do not want to get hair dye on as Unicorn Hair can permanently stain surfaces and fabric.

      1. For best results, start with clean, unconditioned, dry hair. Full Coverage shades work best with pre-bleached platinum to medium blonde hair and add a tint of colour to dark blonde and light brown hair.

      2. Wear protective gloves and pour desired amount into a bowl.

      3. Section hair into 4 even sections (front to back & side to side) and secure with clips. Work in 1 inch wide strands. Apply colour evenly from root to tip with applicator brush. Begin at the root of the hair applying colour evenly through to the ends. Massage each strand with fingers, root to tip, to ensure even distribution of colour.

      4. Leave Full Coverage shades in for 30 minutes. No heat/cap required. For more intense, longer-lasting results, leave colour in for 1-2 hours. Don't worry, Unicorn Hair will not damage your hair, as it does not contain any harsh chemicals or bleach!

      5. Rinse hair in cool to lukewarm water until hair feels clean. More intense shades may not rinse clear for the first few washes. Do not shampoo. Conditioner optional.

      6. Style to your liking & enjoy your new Unicorn Hair!

      Always do a patch & strand test to make sure you feel comfortable using Unicorn Hair, & to determine the colour saturation you like.

      Warning: Unicorn Hair is ready to use; do not mix with developers, lighteners, or any permanent hair colorant. May temporarily stain skin and permanently stain fabric. Always protect clothing and work space prior to application and wear gloves. Perform a preliminary patch test, as this product contains ingredients which may cause skin irritation on certain individuals. Use a cotton swab to apply a small amount of product to clean/dry skin, such as on the nape of the neck or near the elbow. Allow patch to dry and leave undisturbed for 24 hours. Monitor area for any signs of redness or irritation; if any irritation occurs, discontinue use. This product is not intended for use anywhere on the face or in the immediate eye area. It must not be used to dye eyelashes or eyebrows, to do so may cause harm to the eyes. Keep out of reach of children.

    • Full ingredients list

      Water/Eau,Cetyl Alcohol,Glycerin,Stearalkonium Chloride,Glyceryl Stearate,PEG-100 Stearate,Propylene Glycol,Guar Hydroxypropyl Trimonium Chloride,Hydrolyzed Adansonia Digitata Seed Extract,Quaternium-52,Cetearyl Alcohol,Ceteareth-20,Tetrasodium EDTA,Citric Acid,Fragrance (Parfum),Methylchloroisothiazolinone,Methylisothiazolinone. May Contain/Puet Contenir [+/-]: Acid Violet 43 CI 60730,Basic Blue 3 CI 51004,Basic Blue 7 CI 42595,Basic Blue 99 CI 56059,Basic Brown 16 CI 12250,Basic Orange 1 CI 11320,Basic Red 2 CI 50240,Basic Red 14 CI 48016,Basic Red 22 CI 11055,Basic Red 51,Basic Violet 2 CI 42520,Basic Violet 13 CI 42536,Basic Yellow 29,Basic Yellow. CRUELTY FREE & VEGAN.

      Caution: Unicorn Hair is ready to use; do not mix with developers,lighteners,or any permanent hair colorant. May temporarily stain skin and permanently stain fabric. Always protect clothing and work space prior to application and wear gloves. Perform a preliminary patch test,as this product contains ingredients which may cause skin irritation on certain individuals. Use a cotton swab to apply a small amount of product to skin,such as on the nape of the neck or near the elbow,and leave on for 30 minutes. Monitor area for any signs of redness or irritation for the next 24 hours; if any irritation occurs,discontinue use. This product is not intended for use anywhere on the face or in the immediate eye area. It must not be used to dye eyelashes or eyebrows,to do so may cause harm to the eyes. Keep out of reach of children.

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code LIM014

    Lime Crime - Unicorn Hair

    Lime Crime Unicorn Hair Reviews

    Too expensive for what you get
    I tried Caramel on my already auburn hair. It came out as a dark auburn and really looked like caramel. I know it's a tint, but after 1 wash it already looked like before. Only in some light it looks a little darker. I wouldn't use the tints again, since they're very expensive for that. But maybe would try permanent colors from Lime Crime.
    Color lost very fast
    I have grey hair, coverage is poor, after two washes, the roots already pop out. Every time I wash my hair with shampoo, I can see the water turns pink, I have purchase the color chocolate cherry. Very disappointed, will not purchase again.
    Awesome Dye
    This is a really good dye. Very strong pigmented colour. I used the bubblegum rose and it came out super vibrant. I only left it on for about half an hour too. Will deffo be trying other colours in the range.
    Amazing!- but disappointed
    I loved the colour my hair went, it was amazing!! The only problem was that it didn’t last. I put it on at the start of the week and it’s already washed out completely. It’s a shame really.
    So Good
    I tried Chocolate cherry in my bleached hair and I really liked. Also the smell was yummy. The colour lasted a long time.
    Smells great, lasts long, beautiful fade. I've had so many compliments because of this.
    Chocolate Cherry
    Cruelty-free, great colour gives an amazing finish on bleached blonde hair. The difference between this and chemical based colours is that you can leave it on for hours if you like and it won't damage your hair. I'd definitely recommend this brand and colour to anyone, and I've tried a LOT of different brands of dyes.
    I wish there was 0 stars
    What a waste of money. I Bought sext. I bleached my hair. And nothing happened. Not even a tiny different. I just gave £15 for a jar full of nothing.
    Overall review from my year of using this
    So this brand of dye is a mixed bag! I’d go google review and YouTube videos before making a purchase and remember that this whole ‘tint’ thing, really does mean it. I started with Neon Peach and Strawberry last year, this was on ombre hair and left me with the most incredible blorange, but the strawberry fades kinda from the top down, so although I put it at the top I was left with it at the bottom after a few weeks. Next, I ramped it up to a balayage for summer, tried Sext and Gargoyle...DO NOT USE these colours! Turned me green. I was very sad :( I put the blorange back over while I waited for the green to go (it never truly did). Bunny over would help but only for a few washes. Next, I went for Chocolate cherry, trying for something a bit longer lasting, and wow is that stuff bright! It was like fuchsia on steroids! But, the coverage is great, it even tinted my brown hair pink, and as I’ve been washing it has faded nicely. In the same way as the strawberry jam it fades top to bottom, so 4 weeks on, washing every 2 days, I’m now left with this muted reddish pink on the ends, quite cool! I would highly recommend all of the full coverage dyes, not the tints, admittedly you have to walk around as bright as a lighthouse for a few washes but on the other hand, you get better value for money with 4 weeks in comparison to 1 :) The full coverage also work well watered down in your conditioner to help maintain colour, the tints do not.
    Pastel hair
    Great debut base for pastel colours of hair, love it and don’t dry hair.
    LOVE some of the colours, others not at all lol
    These colours are great but I had very, very varied results. I'm positive it had nothing to do with the state of my hair, all applications were on strong, pale yellow-white bleached hair in good condition. I left these dyes on for 2- 3 hours under foil wraps and only some of the colours came up true. List of the colours I tried that I loved, ranked~ 1. Anime (True, rich cyan; I love this shade so so much.) 2. Salad (Brighter than I thought and the last to fade. Awesome) 3. Kawaii Not so good: Moonchild, mint ice. These barely tinted over my white hair, not at all a good look. I really wanted to love these shades but I've tried re-doing them and they just don't stay in my hair :< sad I'm really excited to try Bunny next <3
    Waste of time and money
    I have bleached white blonde hair that I was concerned was becoming a little 'brassy' so I chose Dilute to tone down the brassiness and add a violet hue to my hair.(I do have to say here that I was unsure whether Dilute is actually a colour, but the image seemed to suggest a violet tone.) Firstly the tub arrives with no instructions. Even the directions listed on this page are a little vague. I decided to apply the product to dry, freshly washed hair. I left it for 1.5 hours and then added warm water and re-massaged the product through my hair and left for another half hour before rinsing. I followed with shampoo and conditioner as advised. The result.....a big, fat, NOTHING! I have only given a star because the product smelled nice and it's cruelty-free.
    I tried Valentine after using a different brand last time I dyed my hair red and it only lasted a few washes and didn’t give my hair the desired colour. This hair dye is completely different, the colour payoff is amazing, it smells even better and lasts a lot longer than any colour I’ve used before! The only complaint I have is the price for the size of the tub, however, I have shoulder length thigh hair and didn’t even use a full tub. Will definitely be repurchasing.
    Wouldn’t use sext again
    I bought sext after my sister tried another colour from the range and had great results, it was beautiful at the start but after about 10 washes it actually turned my hair green. I was horrified. Also, have found it has done this to others too. Lime crime customer service was good and offered another colour to try but I would avoid sext at all costs :( If I use another colour I’ll review again.
    Chocolate cherry on unbleached hair
    I have used chocolate cherry several times on my hair and it is my favourite hair dye ever! I have naturally light brown hair and do not bleach it. I leave the dye on for as long as I can be bothered (put on a film and chill) and I get fantastic results. It smells nice, conditions my hair and does last longer than any other semipermant colour I’ve used. It also doesn’t stain skin as badly as some I’ve used. I just with cult beauty would stock more colours.
    Colore fantastico ma attenti alle macchie
    Il colore del chocolate cherry è davvero bellissimo e copre bene anche il castano chiaro. Lavando i capelli ovviamente scarica (soprattutto alle radici), come tutti i semipermanenti, ma più lentamente di altri che avevo provato in precedenza. I lati negativi sono due: i tempi di posa sono molto lunghi ed è un colore "macchiante", nel senso che purtroppo lascia dei residui sul cuscino anche dopo il secondo lavaggio (ma nulla sui vestiti, quindi credo sia dato dallo sfregamento durante la notte). *** The colour of chocolate cherry is really beautiful and also covers light brown hair. Washing your hair obviously the colour still drains off (especially at the roots), like all semi-permanent, but it is slower than others I had previously tried. There are two negative sides: The colour takes quite a long time to develop, in the sense that unfortunately it leaves residue on the pillow, even after the second wash (but nothing on transfers onto my clothes, so I think the transfer is due to the movement of your hair on the pillow, during the night).***
    Leeloo & neon peach
    They are really good! Lasted for me approximately 10 washes which is really good! The colour is beautiful and smelled nice too!
    I've dyed my hair 'rainbow' colours a number of times. Usually I've used directions, crazy colours or something of the sort. However I saw the colour sext from lime crime and really fell in love with the colour. So I ordered a pot (£16 with shipping - significantly more expensive than other bright dyes) and honestly it's more than a little disappointing. I bleached my hair as recommended and when I used the dye I left it on for 2 hours (as suggested for full saturation). Honestly, it turned most of my hair a dirty blonde with a slight hint of pink - nothing like the colour suggests. Overall, so so disappointing and after 1 wash it was basically gone. I wouldn't recommend wasting your time on this one, or at least not on the tint colours.
    I have tried every coloured hair dye brand I can find and I love this product! Such a vibrant fun colour! I have darker brown hair and it still shows up super bright! It does fade after a few washes but I’ve learnt to expect that with “do it yourself” coloured dye. Gorgeous smell and kept my hair soft and silky.
    I tried this dye twice, because I know the first time it was going to wash out easily, but even the second time it washed out within two washes. I realise its a semi permanent so it doesn't last forever, but for the amount of money you have to pay, I expect it to last a lot longer, I feel like it should be cheaper if its not going to last long, its a shame as well because its a beautiful red colour.
    Beautiful colour, smells lovely, washed out instantly
    I bought shook and the color was stunning. It’s the only shade of pink I have ever liked. I was super excited to try it. My hair holds dye very well (I usually only have to redye my hair every 2/3 months). I did everything right, left the dye on my head much longer than suggested. The colour was incredible but it completely washed out in 3 washes. For the price of this I am beyond disappointed.
    I have highlighted hair and saw very little colour after leaving it on for over an hour, disappointed.
    Neon peach
    Really vibrant colour on application - does fade quickly (much like bleach London) to a more pastel shade - I used neon peach over a permanent pastel pink bleach job and ended up with a very pretty very bright coral sort of colour!
    Good but expensive
    I’ve had red hair for years so thought I would try Valentine. The colour is perfect and I love the way it looks but at £15 a tub it would cost me £45 every time because of the length and thickness of my hair. If you have shorter or thinner hair it may be good for you.
    I love these hair dyes and they can be played with for a change. Caramel is a nice shade in natural colors (reddish brown) but it depends on my mood. The tint is quite resistant and full coverage and lasted more than two weeks (total blond). I will not buy more
    This hair dye isn’t a hair dye at all it’s a tint that doesn't really work very expensive for what it is was really excited to try this product but was a complete waste of money and time left it on bleached hair for 2 hours.
    Chocolate cherry
    I have long-ish hair - just above my ‘chest’ - and I used 1 jar on my entire head (I bought 2, but have a jar unopened). The application was easy. My hair is light brown towards the root and highlighted blonde on the lengths. Chocolate Cherry coloured all my hair in the shades described, from a lovely tint of purple at the crown, to a vibrant pink-purple at the ends. I dyed it around 2.5 weeks ago and although it is fading somewhat now, it’s still a lovely rich colour so far.It runs a lot in the shower, and I am glad I used an old pillowcase as it did rub off, but didn’t transfer to my clothes at all. Overall I’m happy with it and will use my second jar at some point in the future!
    Absolutely incredible
    I bought the shade Valentine and couldn’t be more pleased! I got this in hopes to color into my grown out highlights without damage and IT IS SO GOOD! Not only the color is vibrant but it also left a tint of red over my very dark roots. Smells incredible and very conditioning, my hair feels even better than when it was only blonde.
    So so good, smells gorgeous, I had valentine and the colour is so vibrant considering my hair is light brown, left it on for just under an hour, definitely recommend!!
    Like it
    I bought a shade bubblegum rose and I liked it. The colour was really vibrant and lasted around 2-3 months. But my skin isn’t oily so I wash my hair 1-2 times a week. Considering this, it washes out pretty quickly. Anyway, I repurchased it and died my hair a few more times. When I decided to change a colour, it bleached without a problem.
    Bad sext experience
    I was hesitant due to this dye not being the cheapest around - I wish I decided to stick with the brands I know! My hair was lightened before using this to a medium blonde, however it's left the slightest pink tint with results in my hair looking more copper than pink - even when I left it on for two hours! I feel like this would work with natural/virgin hair, a real shame as this colour looked beautiful in the pictures.
    Pretty but fades fast
    I bought bubblegum rose and sadly it faded within two days.
    Washed out immediately
    I had light blonde/pink ends and darker roots before using Strawberry Jam, I’d been looking for a really rich but vibrant dark pink for ages and was so excited when I found one from Lime Crime! I left the dye on for 2 hours before rinsing and the colour was basically highlighter pink! Not a deep, rich dark pink! I wash my hair maybe once a week? After one wash my hair was basically the colour it was pre-Unicorn Hair. The smell and feel of my hair after using the dye was amazing though! But really not worth the money. I’d rather buy a Coco & Eve mask for making my hair soft. I would not recommend.
    I bought sext which was soooo weak on my dyed hair and it completely washed away after 2 days. the only thing that was good about this was the smell and it made my hair a bit softer. only, thing is that if that's what I wanted, I would have bought a conditioner.
    Great at first but faded to green
    I tried Caramel hoping for a nice autumn red, and on the first day it absolutely was. I loved it! But after the first wash it had faded to about half it’s intensity and on the third it washed out to greenish grey. Weirdly it’s taken to my darker hair perfectly, the colour is still strong there, it’s only on the bleach where it’s gone green. Such a shame it did this, I’m concerned it will have stained too but only time will tell. So I recommend this for darker coloured hair as a tint, don’t put it on bleached hair.
    Love it works a treat!
    I have bleach blonde hair and these unicorn hair dyes are perfect! The colour comes out great and lasts as long as I would expect if not longer and it smells really good! I have used the bunny, bubblegum rose, neon peach and chocolate cherry. All work like a treat! Also, I used a mix of cherry chocolate and bunny on my friend who has natural dirty blonde hair and it still looks amazing! I would recommend that you mix it with a white conditioner though, same results it just makes the tub last longer, promise.
    Bought caramel as I wanted to go back to brunette for a while and it’s turned my hair a red/purple colour almost like I got sent sext instead of caramel, I’m so upset as I’ve wasted money for a hair colour I didn’t want. Tried to talk to the staff on the official lime crime website and all they said is it would gradually wash out and ignored me when I asked what went wrong, and my hair was light green before so there is no possible way it had mixed with my previous hair dye.
    Heavenly hair
    This was my first time dying my full head and my hair is completely virgin and a darkish brown, but I got it bleached and this is just the most amazing colour. It’s almost a conditioner texture and it smells so good. The colour is so vibrant and hasn’t stained any of my clothes. I feel so beautiful and happy.
    sext - no go
    I left the colour on for 1 hour on my platinum blonde hair. But the colour after I washed the product off my hair is absolute not as the picture shows. It can not even cover my blonde colour. NEVER buy this product.
    Love most of the colours, wish there were more
    I used Valentine on my own hair, and it was the greatest red ever. I also dyed my friend's hair with pony (and the valentine for his beard), and it was also really nice, though pony washed out faster. I really wish Cult Beauty stocked more shades like oyster and aesthetic because in my country Cult Beauty is the only reasonable place to buy it.
    Sext-Don't bother
    My hair is in perfect condition, I have had it coloured to a lovely pink through my hairdresser with no issue. The colour had faded and my hair had gone a very light, almost white, blonde. I applied this to my hair as per the instructions and I was left with awful green/yellow hair with the slightest tiny hint of the colour I expected only on the roots of my hair. Would not recommend the use of this product, I had purchased again for a second time (due to stock on different site) as wanted to give another try, waited about 5 weeks to use and the same results happened again. Luckily my hairdresser was able to rectify the green tinge, if anyone else has experienced this I would recommend using a pink shampoo and conditioner, this will get rid of the green colouring.
    Recommend, but also wouldn’t
    I bought Bunny to remove the green tint out of my hair from using Manic panic purple hair dye which had faded to a horrible green/blue(wouldn’t recommend that brand!), and I tell you now it worked! My hairs a nice faded pink/whitey blonde. And I’m happy it’s gotten rid of my horrible colour. I tried everything, ketchup, bleach, vitamin c and anti-dandruff shampoo...baking soda, everything! But this one worked and I’m very happy in that aspect of things. I wouldn’t recommend it as a pure pink all over as the majority washes out when you wash the dye out, it just doesn’t seem to stick to your hair, even on bleached hair.
    Save your money if you’re thinking about buying Sext!
    I bought 3 pots of Sext for fully bleached and pre-lightened shoulder length hair (£39 excluding shipping). If anything, my hair just has a greenish tint. It was nearly white before application, so it definitely didn’t have anything to do with undertones. I’m really disappointed in Lime Crime, this experience has completely put me off their hair dyes.
    Sext on short bleached white hair
    Awful product, I never leave reviews for things but since I’ve almost been in tears over this I felt compelled. I’d like to state my hair is a short pixie cut, freshly trimmed and was a very clean blonde/white prior to using this product. After the first application (left on for 2 hours) the colour seemed to take but once rinsed out I was left with a green/ grey coloured hair. I opted for a second application in the hopes it just needed a little longer (than two hours though... really) this time it was successful and I was left with an all be it dark, but dusty rose colour. All was well until I washed it two days later. The second application seemed to come off completely and I was(am) left with a disgusting green hair colour. Devastated. Wouldn’t advise this to anyone.
    Legitimation the best dye ever
    I have had red hair for almost a year now and have mostly been using Revlon color bombs and sometimes semi-permanent dyes from the drugstore. No color has ever been this bright, long lasting and good smelling. I just wish cult beauty could bring in more colors, I wanna try the purple one!
    Smells like heaven, an absolute pleasure to use! Great value as the tub is larger than most semi-perm hair dyes, I got two applications out of mine! Vibrant colour & conditions your hair too! My hair was in better condition after using the dye?! This is by far my favourite hair dye ever! Big thumbs up and I'll be trying more colours now! X
    Bunny :(
    A differenza del chocolate cherry, il bunny mi ha delusa: ha una coprenza davvero bassissima (anche sui capelli decolorati biondo platino) nonostante i lunghi tempi di posa, inoltre sparisce davvero velocemente coi lavaggi ed è molto liquido, quindi difficile da stendere rispetto ad altri colori. Sicuramente non acquisterò più le tonalità tint di questo marchio ***Unlike the chocolate cherry, the bunny has disappointed me: it has very low coverage (even on bleached blonde platinum hair) despite leaving it on for a long amount of time, it also fades really quickly with washes and the is very watery, so it is difficult to apply compared to the other colours. I will not buy this shade from this brand anymore.***
    Extremely Poor - Sext
    I left the dye on for 3 hours, on blonde hair. Had I done this with any other colour, I would have had a really bright & intense colour. This dye (in the colour Sext) left a dull pink hue on my hair for about one wash, then it vanished. I'm gutted as I hoped the dye would be good, but due to the price and the quality, I'll stick with cheaper ones that I know work well.
    Chocolate Cherry
    I am obsessed. One jar was enough for my long thick hair and it's been a month since I applied it to pre bleached hair and it has barely faded. It is unreal. The colour is beautiful and the smell is lovely too. I've been using pinks and bright colours for over 15 years but this is the best dye I've ever used. Love it.
    Not as advertised
    I have dyed my hair a lot of colours in the past. The smell of this one is definitely the best. However, I bleached my hair and applied sext for 2 hours, as specified if you want it to be extra long lasting and intense. Unfortunately after the long process my hair is a muted grey pink tone and nothing like the thumbnail so I’m suitably unimpressed. In the future I make attempt to try their ‘full coverage’ shade but for now I might stick to something cheaper to get my coloured hair fix because this was an utter waste of time.
    The colour is crazy!
    Love this product. Kind to my hair, vegan and the most incredible colour!!
    Awful - worst dye I have ever used
    I had the shade ‘sext’ a nice sort of muted browny-mauve. I have bleached mid lengths-ends so was expecting good colour pay-off. On the plus side it was easy and pleasant to apply and smelled really nice. However, the colour I got at the end wasn’t even close to what it should have been, it was just a dirty blonde and worse than that, as it fades out it is definitely looking like a dirty khaki green. Beyond disappointed.
    Not what I expected....
    I had about level 9ish hair, put this on, it tinted it ever so lightly, barely noticeable. Washed my hair 5 days later & it all washed out completely, I get it was semi-permanent but I at least wanted a couple of washes out of it.
    Doesn’t stick to hair at all
    I used 4 packs of bleach to lighten my hair, I used 3 pots of colour and when it was on my hair it looked pigmented and like it was working but as soon as I washed my hair the colour was completely gone except for on my roots at the front. My hair went a ginger colour but not pink at all.
    Colour is nothing like advertised on the box
    I bought 2 jars of sext I really liked the look of this colour. My hair was bleached and was a very light blonde, you would think light enough to pick up this colour. However, keep this on for 2 hrs as per instructions and the colour is nothing like sext. Looks more peachy. Really disappointing considering the amount of time it took.
    It’s very easy to use. I’m used to having my almost black roots bleached then my hair dyed pink in the salon every six weeks. Then comes a global pandemic.
    I recently used the colour Shook, I absolutely love it!! I've never seen a colour that can compare to it, it's beautiful. I'm really interested to see how long it lasts as others I've used have washed out completely in two washes. Oh and it smells incredible.
    At least it smells good
    I hadn't realised that there are tints and dyes on the same listing here so truth be told probably had higher expectations anyway but this just does not stick, I left it on for 2 hours and meh - not worth the cost! The images showing what will happen when 'sext' is applied to medium blonde hair is a lie, anything short of platinum will just darken it slightly
    It was okish..
    I have light blonde hair and left it in for an hour and it did absolutely nothing. There is a very decent amount of product but it was't made clear that it should be left on for 1 to 2 hours. If your hair is bleached it might be better.
    I bought this dye after my cousin got it and the pigment is amazing! Although I thought it was a bit expensive I am overall very happy with my new hair!
    Colour lasted 2 days
    This is very expensive I bought 2 different colours for a friend's birthday. Considering how expensive it was I expected more. The colour lasted 2-3 days at tops she had to dye her hair again 4 days after. DO NOT BUY THIS PRODUCT. Such a rip off and so disappointing!!!
    Like Crime
    Was awful I wasted £15 :( it lasted one wash and I thought with it costing more and what others have said it would be brilliant but it lasted one wash and was not happy one bit.
    Bunny is a beautiful colour and I loved it! Unfortunately it barely lasted a week, however I also tried Neon Peach which wasn’t quite my colour but this had a great lasting quality. Definitely best on bleach blonde to white hair, would not have the same colour quality of any darker.
    I had bleached, blonde hair and I used the shade Chocolate Cherry I left it on for about 1 hour 15 mins. My hair is bright pink, like early 2000's Pink (the singer) hair. Don't get me wrong, it looks amazing, I was just surprised at how bright it went. It literally stains everything though so be super careful with everything if your hair is wet. I've washed it 3 times so far and I shampoo twice as well when I wash my hair, hasn't faded at all yet. Got a good amount in the pot, good value for money. Very happy with this product!
    Lime Crime Bubblegum Rose
    I’m really impressed with the Lime Crime hair colours, they are extremely bright and have pretty good longevity for temporary colours.
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