DISCOVER MOA MAGIC ORGANIC APOTHECARY

Sprinkling magic into your routine is MOA’s innovative and forward-thinking skin care. Inspired by herbal folklore and mythology, the brand’s potent potions are powered by hero ingredient yarrow. Reaped and sowed by founder Charlie herself in Sommerset England, this herbalist’s favourite ingredient has antioxidant properties that improve hydration while helping to soothe and rebalance the complexion.

MEET MOA’S FOUNDER

After the birth of her daughter, Charlie Fowler found that her baby had developed severe ecezma that required prescriptions from her doctor. Concerned about the long-term effects of the petrochemicals typically found in these topical creams, Charlie began to research alternatives, more natural solutions. With her childhood love of the outdoors and immersion in the wild, she began to study herbalism, folklore and botanical extracts leading her to develop MOA. Utilising her background in illustration, Charlie not only reaps and sows the yarrow infused in all her skin care, but creates the artwork on the packaging for the brand too.

MOA MAGIC ORGANIC APOTHECARY’S BESTSELLERS

Described as sunshine in a bottle, MOA’s Hello Sunshine Energising Body Oil is the ideal addition to your morning routine. Infused with sweet, citrusy notes of antibacterial lemongrass and marjoram essential oils, this deliciously scented body oil reawakens your senses while kickstarting circulation as you massage your limbs. Absorbing into skin in an instant, it infuses your skin with minerals, antioxidants and vitamins so that they look and feel refreshed, renewed and oh-so radiant.